This holiday season is expected to generate more than half a trillion dollars in retail sales. What will consumers buy? And how will they shop – at stores or online? Experts from the George Washington University School of Business are available to comment on the winter shopping period, which is already well underway.

Donna Hoffman, Louis Rosenfeld Distinguished Scholar and Professor of Marketing, is an expert on consumer behavior. She can speak about electronic commerce and digital marketing trends. She is also co-director of the Center for the Connected Consumer at the GW School of Business.

Thomas Novak, Denit Trust Distinguished Scholar and Professor of Marketing, is an expert on consumer behavior in online environments and digital marketing. He focuses on consumer motivations for using social media, the impact of the social web on consumer wellbeing and new marketing methods. He is also co-director of the Center for the Connected Consumer at the GW School of Business.

Vanessa Perry, associate professor of marketing, is an expert on consumer behavior. She can comment on consumer credit and financial decisions, as well as broader societal and policy aspects of marketing. Example videos are available of Dr. Perry providing comment for news segments as well as longer conversational interviews.

GW’s Flash Studio can accommodate live, remote or taped television and radio interviews.