Researchers Offer First Projections of 2009, 2010 Charitable Giving by U.S. Households

Released: 1-Feb-2010 11:00 AM EST
Source Newsroom: Boston College
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Citations Advancing Philanthropy

Newswise — Researchers at Boston College's Center on Wealth and Philanthropy have developed the first model designed to estimate future charitable giving by households on a quarterly basis and have put it to a successful test run.

CWP Director Paul Schervish and Associate Director John Havens describe the model and the results of the first trial in the January/February issue of Advancing Philanthropy, the journal of the Association of Fundraising Professionals. Their report provides estimates of U.S. household giving for 2009 – calculations that prior to the development of the model would not have been available until June 2010 – as well as preliminary estimates for 2010.

Because there are no quarterly data on giving, researchers have been unable to generate national estimates of either current or near term household giving in as timely a way as may be useful for charities, said Schervish and Havens.

To fill this need, they constructed the CWP Individual Giving Model, which estimates how the most recent changes in financial resources affect the aggregate level of household giving - or what researchers refer to as "individual charitable giving" - which excludes giving from foundations, corporations or charitable bequests from estates. The IGM is designed to be calibrated annually and modified every three months based on data that are released quarterly or more frequently, such as price and market indices, along with components of income and net worth.

"These data enable us to provide quarterly estimates that will comprise at least a current indicator of how individual charitable giving is progressing on a national basis," Schervish said. The model also can produce estimates on a household-by-household basis.

According to the researchers, the IGM estimates U.S. household giving for calendar year 2009 will total between $216-218 billion (current dollars), representing a decline of between 4.8 percent and 5.7 percent from the 2008 total of $229 billion.

Preliminary projections for 2010 are somewhat rosier, offering the possibility that total household giving could return to the pre-recession (2007) level of approximately $234 billion, in the best-case scenario, or, on the low end, decline an additional 3.9 percent from the 2009 estimates, to a total of $212 billion by the end of 2010. These 2010 estimates will be lower if unemployment remains high throughout 2010, and higher if the recovery is stronger than we expect, the researchers add.

“The Boston College Center for Wealth and Philanthropy’s Individual Giving Model is a quantum step forward in how we can estimate giving,” said AFP President and CEO Paulette V. Maehara. “Instead of getting accurate giving numbers only after the year has ended, we can now use the model to get a very precise sense of how individual giving will fare in a particular quarter. This type of information is invaluable for fundraisers as they assess their strategies and tactics throughout the year, as well as for more detailed benchmarking and comparisons. I commend Paul and John at the BC center for their great work on this model and look forward to seeing future iterations of their research.”

The researchers tested the IGM by examining 2008, before going on to predict giving for 2009. "The test produced results that were surprisingly - and coincidentally - close to the actual figures for 2008 reported by Giving USA 2009," according to Havens. "We were especially pleased by these results because, although net worth was fully integrated into the model, income and unemployment have not yet been fully integrated."

It turns out, said Havens, that developing the model at this time also has provided valuable information about how changes in financial resources of households during a deep recession affect household charitable giving.

While the researchers do not expect the model to produce results closely identical to the Giving USA report on a regular basis, Schervish said, they consider the model, even at this early stage of development, to be promising enough to describe its characteristics, the results for 2008 and 2009, and a preliminary glimpse at 2010.

The article is available at http://www.afpnet.org/files/ContentDocuments/AP_JanFeb2010_IndividualGiving.pdf

The Center on Wealth and Philanthropy (CWP) is a multidisciplinary research center specializing in the study of spirituality, wealth, philanthropy, and other aspects of cultural life in an age of affluence. Founded in 1970, CWP is a recognized authority on the relation between economic wherewithal and philanthropy, the motivations for charitable involvement, and the underlying meaning and practice of care. For more information, visit www.bc.edu/cwp or call 617-552-4070.


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