Feature Channels: Marketing

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Sarah Tanford, a professor with UNLV's Harrah College of Hospitality, is an expert in hospitality consumer behavior. Over the past five years, she’s been plumbing the depths of online travel review sites, examining a number of elements to evaluate how various options might influence customer decisions. By constructing mock review sites that allow customers to provide feedback on fictional hotels and restaurants, Tanford is able to test how prospective travelers react when choosing where to stay and what to eat.

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A new study published in the Journal of Retailing shows that promotional discounts increase store traffic and lead to higher overall profits, especially if the advertised products are staples – items such as meat and produce that are purchased frequently and by many customers.

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CVS Pharmacy and ProMedica will work together to ensure patients experience a seamless transition of care.

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The University of Chicago Medicine is rebranding Ingalls Memorial Hospital and its ambulatory facilities as it rolls out a new logo and brand architecture that reflects the academic medical center’s growing geographic reach and expanded services.

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Alcohol use among underage youth – younger than 21 years of age – remains an important public-health issue, despite a decline in the past decade. The alcohol beverage industry denies that it promotes its products to underage youth. This study investigated whether alcohol brands popular among underage drinkers (12 to 20 years of age) are more likely than other alcohol brands to be advertised in magazines with large underage readerships.

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A bite of bad yogurt or sip of spoiled milk could be a thing of the past thanks to a new sensor developed by Clarkson University Professor Silvana Andreescu. The innovative “smart label” is a low-cost, portable, paper-based sensor that can determine when food or cosmetics spoil.

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Brooke Reavey, assistant professor of marketing, will spend this academic year teaching and studying in Romania as part of a Fulbright Scholarship. She will be doing research on Romanian millennials' apparent disengagement with nonprofit and philanthropic organizations, and will teach at the National University of Political Science and Public Administration in Bucharest.

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Good news for novice salespeople worried about becoming successful: Expressing your gratitude to customers by going above and beyond your job description may be as effective as developing long-term relationships with them, indicates a first-of-its-kind study.

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Georgia State University has introduced programs for students interested in eSports, organized multiplayer video game competitions among players that are often broadcast, and which have spurred the development of collegiate teams at institutions across the United States.

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Americans extol price shopping for health care as a prudent idea, yet few actually do it even when given the means to, according to the findings of two separate studies led by investigators at Harvard Medical School.

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It’s not just art, it’s science, psychologist says

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At the gym, on the web, and in print media, it is typical to see marketing messages touting the value of protein supplementation to enhance the gains that can be achieved with resistance exercise training.

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A new study from the University of California, Irvine finds that when it comes to dismissing CEOs, corporate board evaluations of tarnished CEOs are murky. Personal perceptions and media attention may factor into board decisions and a CEO’s fate.

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Knowledge management pioneer and Haas alumnus Ikujiro Nonaka of Hitotsubashi University to receive Lifetime Achievement Award from Haas School of Business, UC Berkeley

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As an increasingly popular approach to business innovation, the crux of design thinking is that it embraces both creativity and analytical thinking to solve problems; two sides of the design thinking coin, both are essential to the design thinking process.

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You’ve got a million dollar idea but you don’t have a million dollars to make it. Bring your idea here: www.gocreate.com. In this video, Ty Masterson, the director of GoCreate, discusses the scope of this innovative work space.

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If your attic is full of stuff you no longer use but can’t bear to give away, a new study may offer you a simple solution. Researchers found that people were more willing to give away unneeded goods that still had sentimental value if they were encouraged to take a photo of these items first.

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According to a new study, individuals with relatively elevated symptoms of Adult Separation Anxiety Disorder (ASAD) respond more favorably to advertisements with home concepts.

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Scholarship established in honor of Frenkel ter Hofstede.

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The University of Chicago Booth School of Business and Nielsen, the global measurement and analytics company, have expanded their ongoing collaboration with the availability of a new dataset from Nielsen’s Ad Intel Data.

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Women pay an average of 40 percent more than men for minoxidil foams – a hair loss remedy most commonly known as Rogaine – according to a new analysis from researchers at the Perelman School of Medicine at the University of Pennsylvania. The price difference appears despite the fact that the men’s and women’s version of the products – which are branded and marketed differently -- contain the same drug strength and inactive ingredients.

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Research by the University of Adelaide has shown that consumers are much more influenced by wine label descriptions than previously thought.

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The North Carolina economy is expected to continue the slow growth pattern of the past eight years, UNC Charlotte professor says.

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Smith School of Business at Queen’s University has joined forces with Great Place to Work® (GPTW), a global authority on building, sustaining, and recognizing high-trust, high-performing workplace cultures.

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Compare.com CEO Andrew Rose presents to marketing researchers at the 2017 Theory + Practice in Marketing conference hosted by UVA Darden School of Business.

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The Wichita State University student innovation team “Out Cold” has won the Koch Innovation Challenge grand championship. “Out Cold” is a customizable pillow with air chambers that helps reduce sleep discomfort. Team members won an opportunity to represent WSU at the National Conference & Pitch Competition, hosted by The Collegiate Entrepreneurs’ Organization (CEO) this fall.

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Babson, ranked No. 1 for entrepreneurship, has announced the 14 teams that will be participating in the ninth Summer Venture Program (SVP) through the Arthur M. Blank Center for Entrepreneurship. This year the program will be held entirely in the new Babson Boston campus at 100 High Street.

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A good reputation can be bad for business, according to new research from the University of Georgia.

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Professor Ron Wilcox provided expert testimony on behalf of the IRS

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According to new research by Berkeley-Haas Assoc. Prof. Clayton Critcher, people evaluate others’ moral character—being honest, principled, and virtuous—not simply by their deeds, but also by the context that determines how such decisions are made. Furthermore, the research found that what differentiates the characteristics of moral character (from positive yet nonmoral attributes) is that such qualities are non-negotiable in social relationships.

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People with stronger working memories tire of enjoying experiences more quickly, according to a new study led by a University of Kansas researcher that can have implications for product marketing and consumer behavior.

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A grant from The Tiffany & Co. Foundation will enable the University of Delaware’s Saleem Ali to create a knowledge-hub on colored gemstones, including projects in Madagascar and South Asia focused on miner education and health and safety outreach.

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A feature exploring how many big businesses are not taking advantage of Big Data, plus a slideshow on five companies that are doing it right.

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Scientists at the George Washington University used a powerful genetic technique to test seafood dinners sold in six District restaurants and found 33 percent had been mislabeled.

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However, in their new study “Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment,” University of Chicago Booth School of Business Professor of Marketing Jean-Pierre Dubé, Xueming Luo of Temple University and Zheng Fang of Sichuan University find that the effects of cause marketing are more complicated than that. In their study, to be published in the forthcoming INFORMS journal Marketing Science, the researchers find that offering price discounts and donations simultaneously can actually reduce sales in cause marketing settings. This means that while cause marketers believe that combining discounted services and donations will automatically lead to higher traffic and overall revenue, often the opposite is true.

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Babson College, No. 1 in entrepren­eurship education for the 24th consecutive year, has launched a new advertising campaign that will dominate the entire 4th and King Caltrain San Francisco Station throughout the month of April.

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SpaceX has announced that an Arizona State University-led team is invited to participate in the private space company’s Hyperloop Pod Competition II. Finals will be held at the SpaceX track in Hawthorne, California August 25 through 27.

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Rensselaer business school professor’s research studies new approaches to gathering and using market intelligence in rapidly changing economies

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Seven health-tech startups will showcase their innovations and inventions April 19 at a Demo Day for investors, health professionals and the media. The seven have just completed a three-month intensive tech boot camp known as the Cedars-Sinai Accelerator powered by Techstars, which helps startups bring their ideas and innovations to the marketplace.