When it comes to four key performance factors tied to customer satisfaction, American-based airlines appear to be heading in the right direction, according to preliminary results of the Airline Quality Rating (AQR), the longest running, most comprehensive study of the performance quality of the 12 largest airlines in the United States.
More and more consumers are going online to rent clothing, particularly formal dresses. An Iowa State researcher says judging from online reviews, consumers are embracing the rental experience for prom, charity balls and other formal occasions.
According to a new study, it appears humanlike products do keep people from seeking out normal human interaction, which is typically how people try to recover from loneliness. However, there are limits to this phenomenon, and the long-term consequences are unclear, the researchers said.
Prof. Ross Levine found evidence that a company’s legal status—incorporated or unincorporated—can be used as a reliable measure to distinguish entrepreneurs from other business owners.
New research finds new parallels between idealized body images in advertising and consumer spending.
The fallout from the poorly received ending of the third video game in the popular series Mass Effect could doom the upcoming release of “Mass Effect: Andromeda,” say researchers at Missouri University of Science and Technology.
To help regional companies navigate the next phase of the customer experience marketing trend, UC San Diego Extension will host the Customer Experience Revolution, a two-day customer experience workshop on May 4 and 5.
The 18,000-square-foot GoCreate makerspace at Wichita State University will be a place where anyone can design, create and build almost anything.
Research finds that the number of backers a new product attracts during crowdfunding predicts the financial success of the product when it reaches the marketplace – but the amount of money raised during crowdfunding does not.
The 2017 Distinguished Executive Commencement Speaker for The Paul Merage School of Business annual Commencement Ceremony will be VIZIO, Inc.’s Founder, CEO and Chairman William Wang. The ceremony is slated for Monday, June 19 from 9:30 to 11:30 a.m. at the Bren Events Center on the UC Irvine campus. Mark C. Kehke ’83, MBA’93 will serve as UCI Alumni Association Mace Marshal, with UCI Chancellor Howard Gillman presiding.
Success for employees in the digital workplace of the future will require a suite of new skillsets and an agile, adaptable outlook.
Simply building up followers on Facebook isn't enough to boost a brand’s sales. If companies want to convert social media fans into more active customers, they have to engage them with advertising, according to a new Tulane University study in the Journal of Marketing Research. .
New research by an Indiana University Kelley School of Business professor suggests that companies in the sharing economy can eliminate discrimination by encouraging clients to write reviews and by designing better ways to share information that signals guest quality.
Omri Even Tov, an assistant professor of accounting at UC Berkeley’s Haas School of Business, found that overnight market activity—between the time the market closes and re-opens the next day—provides a goldmine of information about investor sentiment at the firm level, or pertaining to specific stocks rather than the broader market.
A study published in the Journal of Food Science found that expectations of product quality, nutritional content and the amount of money consumers were willing to pay increased when consumers saw a product labeled “all-natural” as compared to the same product without the label.
Of 16,000 subjects who received at least one text message offer, 535 purchased a voucher at one of the two theaters that day, which is a promotional response of 3.3%. This was a significant boost in sales, proving that the discounts were effective in in-creasing business.
Underage youth are nearly twice as likely to recall seeing alcohol marketing on the internet than adults, with almost one in three saying they saw alcohol-related content in the previous month, according to a new pilot survey led by the Johns Hopkins Bloomberg School of Public Health.
They found that there is an “asymmetry” that applies to the valuation of items offered as a bundle: “consumers will demand more compensation for and experience greater dissatisfaction from the loss of items from bundles, compared to the loss of the same items in isolation.”
A commercial for Honda featuring talking yearbook photos of celebrities encouraging people to follow their dreams earned the top grade in the Michigan State University Department of Advertising and Public Relations’ list of best commercials aired during this year’s Super Bowl.
Super Bowl champion Roland aims to call attention to the needs of underserved youth and their families. He works with celeb chef Danny Boome, and teaching artist for Young Audiences of Rochester Michelle Cardulla. They partner to inspire kids to move from fast foods to plant foods with Meatless Monday.
University of Delaware marketing professor John Antil dug into the numbers and the advertisements planned for Super Bowl LI and says viewers who prefer the commercials to the game might be let down this year. Still, some spots will break new ground and make it into the highlight reel.
After years of wanting the cheapest prices possible for clothes, consumers are starting to consider how their clothes are made and their impact on the environment, says fashion forecaster/author Lorynn Divita, Ph.D., of Baylor University.
Third-party “infomediary” websites that aim to inform the public about products are sometimes, inadvertently, doing a disservice to the people they’re trying to help, according to new research.
A poll asked a panel of business school professors to grade Lyft and Uber on their reactions to Donald Trump’s executive order barring visitors and refugees from seven predominantly Muslim countries. Lyft was quick to oppose the ban and donated $1 million to the ACLU while Uber was more equivocal and continued to operate despite a Taxi walkout. The professors gave Lyft a “B” and Uber a “C+” for their respective actions and statements.
SIMULATIONiQ SimBrowser is a web-based application that allows users to view live or recorded videos for all standalone SIMULATIONiQ products deployed within their institution. It provides easy access for instructors and administrators to monitor their medical training units from anywhere, on any device, within their institution's network.
What does it take for brands to stand out in a sea of competing advertisers, and what should we expect to see this year? Look no further than Broad College of Business’ Dr. Ayalla A. Ruvio, professor of marketing and resident expert in applied consumer behavior, for answers.
Location data can also help to discover customers’ personal preferences. Research now shows that consumers are more likely to respond similarly to a mobile marketing offer or coupon if they have recently been in the same physical place.
Critics have questioned the effectiveness of video game ratings, but new Iowa State University research finds children spend less time playing violent video games when their parents use the rating system to guide purchases and set rules for video game play.
UAB and VICIS have each made major strides in developing next generation football helmets in response to the growing concussion crisis, and they have partnered to combine expertise and intellectual property to bring more effective helmets to the market.
If you're seeking investments through online marketing or crowd-funding websites, be sure to smile in your profile photo or your post. But maybe not too big.
A study published in the Journal of Food Science found that the packet color of nonnutritive sweeteners may impact the sweetness perception and overall liking of the product.
Marketing scholar Laura Peracchio will hold the endowed professorship named in honor of Gale Klappa, the retired CEO of WEC Energy Group, and his wife, Judith Klappa, a former communications professional.
A father and son team have created a liquid metal 3-D printing machine that could represent a significant transformation in manufacturing. The machine is so novel it represents a quantum leap in the ability to print three-dimensional objects in metal. Other metal printers exist, but most use a process of laying down powered metal and melting it with a laser or electron beam.
Nudging people toward better behavior through policy can be effective, but can face resistance if people feel their autonomy is threatened.
Overconfident e-mail recipients are helping phishing succeed
Call centres can be expensive as well as the source of lots of consumer angst. But companies can get more bang for their buck by doing a better job of coordinating marketing decisions that drive customers to call centres with operational ones about handling them once they get there, says a new study from the University of Toronto's Rotman School of Management.
The things we consume, from iPhones to cars to IKEA furniture, have costs that go well beyond their purchase price. What if the soybeans used to make that tofu you ate last night were grown in fields that were hewn out of tropical rainforests? Or if that tee-shirt you bought came from an industrial area that had been carved out of high-value habitat in Malaysia?
PCOM's Primary Care Innovation Fund has selected for its first investment AristaMD, a digital health company focused on improving the specialty referral process.
A Baylor University consumer behavior expert shares four savings goals and offers a few tips to get in good financial shape in the coming year.
RSS
Medicine keyboard_arrow_right
Sciencekeyboard_arrow_right
Life keyboard_arrow_right
Business keyboard_arrow_right
Journal News keyboard_arrow_right
By Location keyboard_arrow_right
Meetings, Grants, and Events keyboard_arrow_right