Feature Channels: Marketing

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A Johns Hopkins researcher who has studied what makes a Super Bowl commercial successful is available to discuss, analyze and rate the 2015 ads.

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In an era when consumers have a wealth of information at their fingertips, where do consumers go for recommendations on meat-purchasing? A pilot study by consumer economist Kuo-Liang “Matt” Chang and a team of researchers from South Dakota State University showed that websites and social media are sources of information about nutrition and cooking that then may lead to recommendations on meat purchasing.

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Many U.S. wheat growers resist converting to a more profitable method of farming because of their personal beliefs about organic farming rather than technical or material obstacles, according to a new study.

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Your eye movements and gazes tell researchers what you value in plant purchases - the plant itself, how it was grown or price.

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In a twist on the classic "Deck the Halls" lyric, young, influential, fashion-conscious consumers are more inclined to don apparel that features wearable technology, according to a new Indiana University Kelley School of Business survey.

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Retailers who hope to get a leg up on the competition by opening on Thanksgiving Day are taking the wrong approach, according to a national expert in retail marketing and strategy in the University at Buffalo School of Management.

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The University of Virginia Darden School of Business Institute for Business in Society (IBiS) and global communication and business strategy firm APCO Worldwide announced today the ranking of the world’s “Top 100 Champion Brands,” based on a global study evaluating the brand strength of nearly 500 of the largest public and private corporate brands. The highest scoring brands in 2014 were Microsoft, Intel, Google, Nestlé and Disney. Darden provided academic insights for the study.

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A new perspective piece in The New England Journal of Medicine, written by health policy researchers at the University of Pennsylvania’s Perelman School of Medicine and Leonard Davis Institute of Health Economics, describes various digital marketing tactics targeting physicians, outlines concerns about their influence over physician decisions, and makes recommendations about how to adapt policies to keep up with the changing nature of pharmaceutical marketing.

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A new study reveals the secret of how some fashion and beauty magazines continue to attract devoted audiences, even though they glamorize super-thin models that would seem to taunt normal-sized women.

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Disney made a lucrative industry out of princesses. With the release of “Maleficent” earlier this year — which drops on Blu-Ray, DVD and digital download on Nov. 4 — they may have discovered a new vein in that marketing gold mine: misunderstood bad girls.

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Knowing that their county had rank toward the bottom of healthy counties in Kansas, citizens got together to enhance access to more healthy foods, specifically produce. Now a rural grocer partners with a local farmers' market to provide more fresh produce to people and promises to buy leftover produce from market night to sell in his store.

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In "The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit," Professors Ayelet Fishbach and Christopher K. Hsee of the University of Chicago Booth School of Business and Luxi Shen of the University of Hong Kong compared the time, money and effort that people put into wining a certain reward versus an uncertain reward, and found that the uncertain reward was more motivating.

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Though many consumers look to the price tag when determining quality, they may not get what they paid for, according to new research from the University of Chicago Booth School of Business.

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Consumers who perceive themselves as loyal customers to a particular company often believe that they have better than average odds to win contests and sweepstakes that are entirely random.

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Customers care more about their past experiences with service firms when the economy is doing well, according to a research team from the J. Mack Robinson College of Business at Georgia State University.

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Because of lax federal oversight of dietary supplements, which are marketed to adults and adolescents for weight loss and muscle building, but usually do not deliver promised results and can actually cause severe health issues, state governments need to increase their regulation of these products to protect consumers.

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People make decisions all the time, and some have long-term consequences: Do I work out? Do I take the bus? Do I recycle? A UF/IFAS researcher and his colleagues found those who value long-term consequences of their decisions are more apt to buy eco-friendly plants.

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New research published by the UMass Amherst Labor Center raises questions about the legitimacy of popular corporate ratings systems and industry “best-of” lists. In “The Corporate Rating Sham: The Case of T-Mobile,” Tom Juravich, professor of sociology, evaluated the various awards and recognitions received by the mobile telephone carrier from 2011-13. Upon examining these award programs’ selection and evaluation criteria, the quality of the data used, and the independence of the rating programs, Juravich and research assistant and co-author Essie Ablavsky concluded that these ratings and awards cannot be seen as objective measures of corporate performance. Instead, they believe that they are best viewed as marketing promotions operating in the guise of contests and competitions.

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When cases and investigations for deceptive price advertising are brought before courts, a business school professor has been an expert witness and consultant for nearly 25 years.

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Loyal customers of a company feel that they are more likely and more deserving than others to win perks from the business – even those that are randomly given out.

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Whether it's your favorite pizza that's only available in your hometown, or your need for a daily Facebook fix, when something becomes temporarily unavailable, does your desire for it increase or decrease over time? The answer depends on whether substitutes for those missing things are introduced.

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According to a new study in the Journal of Consumer Research, consumers are less satisfied with what they have purchased with their bottom dollar compared to when they have money in the bank.

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A marketing researcher at the University of Arkansas found that consumers are more likely to forget information within advertisements in the same magazine that show a celebrity endorsing a neutral product.

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An Iowa State team topped 98 universities from 28 countries to capture first place in the 15th annual Data Mining Cup. It is the first time a U.S. team has won. A leading European data mining company sponsors the intelligent-data analysis competition "to identify the best up-and-coming data miners."

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Underage drinkers between the ages of 18 and 20 see more magazine advertising than any other age group for the alcohol brands they consume most heavily, raising important questions about whether current alcohol self-regulatory codes concerning advertising are sufficiently protecting young people.

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According to University of Chicago Booth School of Business Professor Christopher K. Hsee, we still have negative feelings about things that approach us — even if they objectively are not threatening.

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UIC study finds social networking is a critical component of e-cig marketing.

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People are natural accomplices who like to conspire together to enjoy a small indulgence, whether it be tied to eating or spending, and conversely people like to resist temptation together when the stakes are higher.

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One third of commercial tweets offer coupons or discounts to purchase e-cig products.

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Beginning with the development of smaller products, such as solar lanterns to replace kerosene lighting, the Schatz Energy Research Center at Humboldt State University is expanding its efforts to produce energy alternatives with a new program to test larger scale renewable energy-powered consumer products.

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In a move that reflects a growing demand among universities to make socially responsible, sustainable investment choices, Humboldt State University’s charitable foundation has already adopted a the policy to strictly limit its holdings in companies directly or indirectly involved in fossil fuels. Now, through its “Humboldt Investment Pledge,” The HSU Advancement Foundation is urging other universities to do more to clean up their investments.

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African-Americans such as Brown University President Ruth Simmons, Nobel Laureate Toni Morrison, and of course President Barack Obama have reached the pinnacle of success in historically white domains. But a new study finds there is a downside to African-American success stories: these positive examples prompt white Americans to think less successful African-Americans simply need to apply more effort to achieve their own success.

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Lobbying senior business executives informally — whether in hallways or after work at Starbucks and fitness centers — is a savvy way for corporate communicators to perform their jobs successfully, according to a Baylor University study.

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Niche markets present their own unique supply chain challenges -- from managing customer expectations to working with idiosyncratic suppliers. Pioneering research in logistics provides solutions to tough problems across the globe.

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Marketing practitioners and researchers will converge on the University of Chicago Booth School of Business’ downtown campus Tuesday, May 6, featuring a range of research that uses the data to generate insights on marketing topics.

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If you’re planning a summer vacation or weekend getaway, when you book your hotel room can make a big difference. A new Iowa State University study found you’ll be happier with your hotel stay if you book your room after business hours.