Study of Brain Activity Shows That Food Commercials Influence Children's Food Choices
Elsevier BVFood advertising is a multi-billion dollar industry, with approximately $1.8 billion annually aimed at children and adolescents, who view between 1,000 and 2,000 ads per year. Some studies have shown that there is a relationship between receptivity to food commercials and the amount and type of food consumed. In a new study scheduled for publication in The Journal of Pediatrics, researchers studied the brain activity of children after watching food commercials and found that the commercials influence children's food choices and brain activity.