In light of the recent recall of Heinz ketchup in China, Brian Sterling, Managing Director of the the Institute of of Food Technologists Global Food Traceability Center,is available to discuss the recent report put out by IFT about traceability rankings for 20 countries--China ranked poor, U.S. was average, and EU superior. He can speak to why food traceability is so important and what the U.S. food industry is doing about it.