Newswise — WHAT: Chris Anderson, Editor-in-Chief of Wired magazine and author of New York Times best-selling book The Long Tail: Why the Future of Business is Selling Less of More, will keynote at the 16th annual Business Forecast Luncheon organized by the University of California, Berkeley's Haas School of Business. Anderson will discuss themes from his new book, Free, in which Anderson explores "the most radical price of all—zero—in the context of the economics of abundance."
WHEN: Tuesday, June 2, 2009, 12:00 noon to 1:30 p.m.
WHERE: The Palace Hotel, 2 New Montgomery Street, San Francisco, CA 94105http://www.sfpalace.com/Directions
WHO: * Chris Anderson has been Editor-in-Chief of Wired magazine since 2001. Since then he has led the magazine to nine National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2007 and in 2005, a year in which he was also named Editor of the Year by Advertising Age magazine. His new book, Free, will be released on July 7, 2009. The public is invited to attend. To register: http://guest.cvent.com/EVENTS/Info/Invitation.aspx?e=e7f9d434-be90-4467-9cb1-35263b5c0468.
Representatives from the news media are welcome to attend free of charge.
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