Newswise — MEDIA ADVISORY

EDITORS: For an advance view of the NCCN Evidence Blocks, contact Katie Kiley Brown at [email protected]

WHEN: Friday, October 16, 2015 11:00 AM – 12:00 PM Pacific Time – Live or WebEx WHAT: To further empower patients to make treatment decisions in line with their values, the National Comprehensive Cancer Network (NCCN) will introduce a new infographic tool for evaluating treatment decisions [its new value initiative]—the NCCN Evidence Blocks—at a press conference at the start of the NCCN 10th Annual Congress: Hematologic Malignancies.

The new NCCN Guidelines with NCCN Evidence Blocks enable physicians and patients to speak the same language of choice and value. Robert W. Carlson, MD, Chief Executive Officer, NCCN, will demonstrate how the five key value considerations displayed in the NCCN Evidence Blocks—Efficacy, Safety, Quality and Quantity of evidence, Consistency of evidence, and Affordability—can be used to evaluate recommended interventions in cancer care.

By adding affordability to NCCN’s existing criteria of efficacy, toxicity, and evidence for evaluating treatment options, patients will be empowered to identify, alongside their physician, optimal treatment based on clinical and economic considerations that are of most value to them. Following opening remarks, a panel of physicians and patients will discuss the challenges and benefits presented by this new physician/patient dynamic in shared decision-making.

WHO: Moderator:Victoria Colliver, Health Reporter, San Francisco Chronicle; Member, Association of Health Care Journalists

Panelists:Robert W. Carlson, MD, Chief Executive Officer, National Comprehensive Cancer Network George Somlo, MD, Professor, Department of Hematology & Hematopoietic Cell Transplantation and Department of Medical Oncology & Therapeutics Research, City of Hope Comprehensive Cancer Center; NCCN Guidelines Panel Member for Multiple Myeloma Marta Nichols, Cancer Survivor and Advocate; Emeritus Board Member, Bay Area Cancer Connections; Council Member, California Breast Cancer Research Council; Vice President, Investor Relations, GoDaddy Don Orosco, 25-year survivor of multiple myeloma; President and Chief Financial Officer, Orosco and Associates, Inc. and DBO Motor Racing Enterprises, Inc.; Internationally Recognized Vintage Racer, Automotive Historian, Specialized Vintage Race Parts Manufacturer and Owner, Monterey Speed and Sport WHERE:NCCN 10th Annual Congress: Hematologic Malignancies San Francisco Marriott Marquis, 780 Mission Street, San Francisco, CA 94103 CONTACT: Katie Kiley Brown, NCCN, [email protected] 215.690.0238 (office), 610.573.3893 (cell on-site)

To register for the live event, contact Katie Kiley Brown.To register for the WebEx, visit https://nccn.webex.com/nccn/onstage/g.php?MTID=ef52c0e04c258563df9fdb5e45ec48c4c

About the National Comprehensive Cancer NetworkThe National Comprehensive Cancer Network (NCCN), a not-for-profit alliance of 26 of the world’s leading cancer centers devoted to patient care, research, and education, is dedicated to improving the quality, effectiveness, and efficiency of cancer care so that patients can live better lives. Through the leadership and expertise of clinical professionals at NCCN Member Institutions, NCCN develops resources that present valuable information to the numerous stakeholders in the health care delivery system. As the arbiter of high-quality cancer care, NCCN promotes the importance of continuous quality improvement and recognizes the significance of creating clinical practice guidelines appropriate for use by patients, clinicians, and other health care decision-makers. Clinicians, visit NCCN.org. Patients and caregivers, visit NCCN.org/patients.