App Featuring Full Contents of Diseases of the Colon & Rectum Receives Strong User Reviews
Newswise — Philadelphia, Pa. (April 26, 2012) – Essential research and the latest commentary from the field of colorectal surgery is now available in a digital format with the availability of Diseases of the Colon & Rectum (DC&R) app for the iPad edition. The official journal of the American Society of Colon & Rectal Surgeons (ASCRS), DC&R is published by Lippincott Williams & Wilkins, a part of Wolters Kluwer Health.
Diseases of the Colon & Rectum for the iPad optimizes digital technology to provide a print-like reading experience of the full contents of each issue. To date, the app has been downloaded more than 4,200 times from the iTunes App StoreSM.
"Our new app provides our busy audience with the critical research information they need, when and where they need it,” commented Robert D. Madoff, MD, Editor-in-Chief of Diseases of the Colon & Rectum. “Our powerful new platform allows surgeons to quickly navigate the full contents of each issue, and also link out to supplemental content or view embedded video or podcasts.”
“We are pleased to partner with the American Society of Colon & Rectal Surgeons, to help them innovate their journal digitally and deliver the first journal app targeting surgeons in this specialty,” added Karen Abramson, President and CEO of Wolters Kluwer Health Medical Research. “The app provides the indispensable subspecialty information that readers of DC&R expect and need, in an attractive and engaging new format that makes it more convenient to browse, read, and share."
Published monthly, Diseases of the Colon & Rectum covers important research relevant not only to colorectal surgeons, but also gastroenterologists and oncologists. For busy colorectal surgeons, convenient, on-demand access to the latest evidence-based research via the journal’s iPad app can help bring the research closer to the point of need. In fact, the latest research from Kantar Media, Sources & Interactions 2012, indicates that use of the tablet devices among general surgeons for professional use is 20% and growing.
Diseases of the Colon & Rectum for the iPad is available as a free download at the iTunes App StoreSM. For a limited time, all users will have free access to the full content of the current issue. After this introductory period, ASCRS members and non-member individual subscribers will continue to enjoy full access via a simple login process. Each monthly issue will be posted on the same schedule as the current online and print editions.
The app was developed and is being distributed by the ASCRS's publishing partner, Lippincott Williams & Wilkins, a part of Wolters Kluwer Health.
###About Diseases of the Colon & RectumDiseases of the Colon & Rectum is the world's leading publication in colorectal surgery, ranking in the top 17% of all peer-reviewed surgery journals. DC&R is the recognized authority on conditions affecting the colon, rectum, and anus, publishing original articles, reviews, short communications, book reviews and society news. For more than fifty years, DC&R has been the journal of choice among colorectal surgeons and gastroenterologists for the transfer of both medical and surgical knowledge and information in this highly specialized field.
About the American Society of Colon and Rectal SurgeonsThe American Society of Colon & Rectal Surgeons (ASCRS) is the premier society for colon and rectal surgeons and other surgeons dedicated to advancing and promoting the science and practice of the treatment of patients with diseases and disorders affecting the colon, rectum and anus. More than 1,000 of the Society's 2,600+ members are certified by the American Board of Colon and Rectal Surgery.
About Lippincott Williams & Wilkins Lippincott Williams & Wilkins (LWW) is a leading international publisher of trusted content delivered in innovative ways to practitioners, professionals and students to learn new skills, stay current on their practice, and make important decisions to improve patient care and clinical outcomes. LWW is part of Wolters Kluwer Health, a leading global provider of information, business intelligence and point-of-care solutions for the healthcare industry. Wolters Kluwer Health is part of Wolters Kluwer, a market-leading global information services company with 2011 annual revenues of €3.4 billion ($4.7 billion).
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