RSS Channels IndexProfNet Wire: Business & Technology: Bankruptcy Reform Bill
ROUND-UP: BANKRUPTCY REFORM BILL (continued)
We've added the following to items posted previously at http://profnet.prnewswire.com/organik/orbital/thewire/lst_leads.jsp?iLRTopicID =8904
**1. CHRISTOPHER GRAHAM, partner and chair of bankruptcy and creditors' rights at THACHER PROFFITT & WOOD LLP, can explain how the new law's provisions apply to -- and affect -- the mechanics of corporate finance: "There is no question that CFOs and creditors will be in a much better position to collect their debts from consumers after Oct. 17, 2005; because of that, there will be an uptick in filings in the short term."
ROUND-UP: SOFTWARE INDUSTRY CONFRONTS VIRUSES (continued)
We've added the following to items posted previously at http://profnet.prnewswire.com/organik/orbital/thewire/lst_leads.jsp?iLRTopicID =34
**1. PATRICK HINJOSA, CTO of PANDA SOFTWARE: "In order for security software that has been installed on a computer to work, it has to download certain files to identify the viruses, so it can only protect against viruses that companies know about and not new ones. That's why there are outbreaks." Panda Software's TruPrevent looks at the behavior of files and determines if they are malicious even before they are identified.
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LEADS
**1. BUSINESS: BUSINESS BLOGS MEET WITH SKEPTICISM FROM BLOGGING COMMUNITY. PAUL SHRATER, co-founder and vice president of marketing at MINIMUS.BIZ: "The current rising trend of businesses using blogs to communicate with their customers has encountered heavy resistance. Once a Web page is called a blog, it invites a protocol established by its non-corporate predecessors. Part of that protocol demands a certain 'transparency' by writing about something more than a sales pitch. Otherwise, it is no longer a blog, just another Web page on their site. For businesses to really ingratiate themselves to the blogging community, they need to offer content and customer interaction that one cannot get elsewhere." Shrater hosts the business blog "From the Desk of Minimus.biz."
**2. INTERNET: THE 15TH ANNIVERSARY OF THE WORLD WIDE WEB. BRENT WILSEY, investment advisor and strategist at WILSEY ASSET MANAGEMENT: "Aug. 1, 2005, will mark the 15-year anniversary of Tim Berners-Lee and Robert Cailliau's creation of what would become the World Wide Web. With all of the ups and downs of the tech-heavy Nasdaq over the last decade, and as financial recovery after the 'dot bomb' era continues, at this notable 15-year milestone, how well are the so-called Internet leaders paying off for those who invest in them?" Wilsey can offer a perspective on five of the nine public companies that made Nielsen/NetRatings' (NN) "Top 10 'Parent Company' Web Sites" list for May 2005.
**3. MARKETING: MPM SYSTEMS -- ZERO-SUM GAME REQUIRES NEW STANDARDS. DEBORAH EASTMAN, chief marketing officer for marketing intelligence and analytics firm BIZ360: "Chief marketing officers continue to face pressure to benchmark the effectiveness of their marketing campaigns and determine marketing ROI. According to the CMO Council, companies that employ marketing performance measurement (MPM) systems outperform the market in terms of sales growth, market share and profitability. To avoid MPM silos in each area of marketing, executives are best served by MPM systems that deliver intelligence applicable across the marketing suite."
**4. MARKETING: CONTENT IS THE KEY TO THE FUTURE OF SEARCH MARKETING. STEVE LAZUKA, CEO of search marketing firm INFOSEARCH MEDIA: "In the future, as search engine technologies are better able to identify quality information from among the spam and garbage that clog search results, online businesses will come to fully realize that it makes no sense to try and trick the engines anymore by using deceptive practices. All they need to do is focus on offering the best quality content for their users "- this will help them naturally rank high in the search engine results. Search marketers who realize the value of quality content in driving traffic and building trust with online customers will be ahead of the game."
**5. PERSONAL FINANCE: FINANCE TIPS FOR STUDENTS AND YOUNG PROFESSIONALS. PETER BIELAGUS, author of "Getting Loaded: A Complete Personal Finance Guide for Students and Young Professionals," says there are six steps a student can take to avoid debt, start saving and tackle the credit card: "First, write down your goals, otherwise they're not worth anything. Second, keep looking for money. Scholarship deadlines run year-round. Keep looking and keep applying. Third, take an extra class. If you can squeeze it in, you may save some money. Many colleges charge by the semester not by the class. Fourth, request a free credit report once every 12 months. Monitoring and reviewing your credit report is a good idea in an age of identity theft. Fifth, don't buy a new car. Paying high car loan or lease payments will push bigger dreams further down the financial road -- not to mention the price of gas and insurance. Finally, get into your parents' financial life and have them take an active interest in yours. You've probably had the sex talk. Now it's time for the money talk."
**6. PERSONAL FINANCE: FINANCIAL STRATEGIES FOR MIDDLE-INCOME FAMILIES. JENNIFER OPENSHAW, CEO and founder of FAMILY FINANCIAL NETWORK and host of the radio program "Winning Advice," is a specialist on developing financial strategies for middle-income families, and is available to speak to a wide variety of personal finance issues ranging from identity theft and credit card fraud to the real estate market bubble: "Considering that 70 percent of Americans are living paycheck-to-paycheck and nine out of 10 worry if they have enough to retire on, the need for clear, concise and independent personal finance information has never been more urgent." Openshaw can also offer advice on topics such as building wealth on minimal income, establishing a manageable budget, using real estate to create financial security and preparing for retirement.
**7. WORKPLACE: SEXUAL HARASSMENT WILL CONTINUE DESPITE COURT DECISIONS. MIMI MOORE, labor and employment partner in BRYAN CAVE's Chicago office, has handled cases that were similar to the Valley State Prison for Women case: "Workers who lose promotions to colleagues who are sleeping with the boss can sue their employers for sexual harassment, the California Supreme Court ruled last Monday. Unfortunately, this decision will not have a chilling effect in the workplace. Supervisors who are interested in engaging in relationships with their staff will continue to do so."
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