Newswise — ROCHESTER, Minn. -- A week of health care social media learning and networking activities hosted by the Mayo Clinic Center for Social Media will culminate in the center’s first Social Media Residency, Oct. 20–21, 2011 in Rochester.
The Social Media Residency uses a medical residency metaphor, complete with residency matching, chief residents, rounding and rotations covering each of the major “specialties” in social media.
“The Social Media Residency provides an advanced course in practical application of social media in health care, while remaining accessible to motivated beginners who want to accelerate learning,” says Lee Aase, director of the Mayo Clinic Center for Social Media. “We won’t be expecting any residents to pull an all-night shift, but the curriculum and schedule will be intense.”
The week begins with the Social Media Summit, produced in collaboration with Ragan Communications, which starts Monday, Oct. 17, with four pre-conference workshops and continues with a three-track conference that concludes at noon on Wednesday.
Among the keynote sessions for the summit are:
-- “An inside look at Mayo Clinic's Center for Social Media: The evolution of social media in health care communications” by Lee Aase, director of the Mayo Clinic Center for Social Media.
-- “Patient-initiated research,” a panel presentation featuring Katherine Leon and Laura Haywood-Cory, who approached Sharonne Hayes, M.D., director of the Mayo Clinic Women’s Heart Clinic, to conduct research involving their fellow patients who had experienced a Spontaneous Coronary Artery Dissection (SCAD). Results of the pilot study, which the patients promoted through their online community, are published in this month’s Mayo Clinic Proceedings, and have led to follow-up studies on SCAD. Dr. Hayes and Marysia Tweet, M.D., will join the patients on the panel for the luncheon keynote, which Mary Brophy Marcus, most recently from USA Today, will moderate.
-- “How to encourage your physicians to engage and empower your audience through social media,” by Wendy Sue Swanson, M.D., a blogging and tweeting pediatrician.
-- The closing keynote, “How e-patients and social media are transforming health care,” from “e-patient Dave” deBronkart, who was diagnosed in January 2007 with stage IV kidney cancer, which has a median survival of 24 weeks after diagnosis. Four years later, having sought online support and discovering an effective treatment, he travels the world as a leading spokesperson for the e-patient movement: Patients who are Empowered, Engaged, Equipped, Enabled. His message: Let Patients Help.
Between the summit and the residency will be the member meeting for the Social Media Health Network, the Mayo-sponsored group of more than 80 member organizations that have joined to learn together about applying social media to improve health care, promote health and fight disease.
The network member meeting, which runs from 2 p.m. Wednesday, Oct. 19, until noon on Thursday, Oct. 20, will include member-led breakout discussions of common health social media issues. It starts with a panel of patients and caregivers leading a discussion on how social media tools can help make health care more patient-centered. The panel will be comprised of patient/caregiver scholarship recipients, () chosen through an online essay contest.
“We see this week as an important next step in developing social media as a discipline in health care,” Aase says. “It will serve as a platform for sharing important case studies and also for generating new ideas on how these tools can be applied to help patients. And through the residency, we expect to deepen the pool of health professionals actively using social media.”
While several hundred will attend the Social Media Summit, Social Media Residency enrollment is limited to 80. The course has been approved for 12.25 CME credits. For details on the program, see the Center for Social Media site.
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