A KQED radio spot, "Sacramento Kings Look to India to Attract New NBA Fans," highlights majority owner Vivek Ranadive's marketing strategy. Wake Forest University sports economist Todd McFall says it's a win-win for all.
"The NBA has invested in the Internet and can broadcast games anywhere on the planet. Ranadive and teams like the Sacramento Kings are using that technology to build a market that will make the NBA more successful than ever."
McFall says Ranadive's game plan will build fan bases both 8,000 miles from Sacramento and 100 miles from the Kings hometown city. In nearby Silicone Valley, international programmers and software experts, many of whom are from India or have cultural roots in India, may become more invested in the team's success.
"Eventually, as young people in India learn more about basketball and get excited about playing the game, there will be a great Indian basketball player that will expand the connection with the fan base in that country — much like Yao Ming has done in China."
McFall has been quoted in Market Watch and U.S. News & World Report. He is available for interviews.
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