Source Newsroom: University of Alabama
Newswise — Super Bowl ads are arguably more of a pull for viewers than the game, and the cost of an advertising spot reflects that.
Dr. Lance Kinney, University of Alabama associate professor of advertising, can comment on why some brands choose to pay those big bucks and other strategies behind Super Bowl advertising.
Kinney’s major research area is sports event sponsorship, which translates to using sporting events as advertising and selling platforms. His research works on the questions: Why does a brand want to associate with an event? How does the brand select events? What can the brand expect from the association? What does it mean for sports?