New Mobile View Website and Circulation App for iPad®

Philadelphia, Pa. (August 25, 2011) – The American Heart Association (AHA) announced new digital tools that provide members and subscribers advanced access to its Circulation journal through the release of a mobile view website and iPad app. Released today, the optimized mobile view website allows readers to view Circulation on smartphones, including iPhone and Android. The Circulation App for iPad, developed and distributed by the AHA’s publishing partner, Lippincott Williams & Wilkins a part of Wolters Kluwer Health, provides full mobile accessibility for all member and individual subscribers of Circulation, the top-ranked journal in cardiology.

“As more physicians integrate the iPad and other mobile technologies into patient care our new app makes it that much easier to access quickly the essential clinical research published each week in Circulation," said Joseph Loscalzo, MD, PhD, Editor-in-Chief of Circulation. Circulation for the iPad is available free of charge for a limited time on the App StoreSM.

New App and Website Features Offer Full Mobile AccessibilityCirculation for the iPad uses optimized digital technology to provide a print-like reading experience. Along with full-text downloads of each weekly issue, the new app offers other enhancements including:

• Ability to share articles via email or social media• Adjustable text sizing with "pinch and zoom"• Engaging multimedia videos, images, and supplements• Ability to store or delete downloaded issues• Speedy issue-browsing capability via Quick View• Quick scrolling through abstract summaries• Convenient notification when new issues become available• Links to Circulation online (http://circ.ahajournals.org) for easy viewing of supplemental materials, such as European Perspectives, and browsing of the Circulation archives

The launch of Circulation for the iPad and mobile web interface complements enhancements made to the American Heart Association journal websites—not only Circulation, but all 11 journals. Hosted on the HighWire Press platform, the updated AHA journal websites offer a variety of web 2.0 applications, feeds, widgets, and Web services. Along with advanced search and improved navigation, the websites offer a number of enhancements for easy and intuitive browsing and reading.

All the AHA journal websites now offer mobile view for iPhone and Droid (iOS and Android OS) devices. Support for other mobile devices, such as the Blackberry and other smartphones, will be added in future releases. Designed to streamline the use cases of staying current, the mobile web interface offers quick access to the current issue and archives, a simplified search page, and personalization and authentication.

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About Circulation: Journal of the American Heart AssociationCirculation is the most trusted peer-reviewed journal to turn for authoritative information on diagnosing and treating diseases and conditions of the cardiovascular system. With an impact factor of 14.429, Circulation as the top-ranked title for impact factor, citations, 5-year impact factor, Article InfluenceTM score, and EigenfactorTM score among all journals in cardiac & cardiovascular systems and peripheral vascular disease subject matter categories in the 2010 Journal Citation Reports® (Thomson Reuters, 2011). Published weekly, Circulation continues to advance the field by publishing authoritative papers from basic, translational, clinical, and population research, detailing the implications for application in cardiologists’ daily practice, improving quality of care and outcomes for patients globally.

About the American Heart AssociationThe American Heart Association is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 3 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country.

About Lippincott Williams & Wilkins Lippincott Williams & Wilkins (LWW) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services.

LWW is part of Wolters Kluwer Health, a leading global provider of information, business intelligence and point-of-care solutions for the healthcare industry. Wolters Kluwer Health is part of Wolters Kluwer, a market-leading global information services company with 2010 annual revenues of €3.6 billion ($4.7 billion).

About HighWireAt the forefront of strategic scholarly publishing, HighWire Press provides digital content development and hosting solutions to the scholarly publishing community. A division of the Stanford University Libraries, HighWire has partnered with influential societies, university presses, and other publishers since 1995 to produce the definitive online versions of high-impact, peer-reviewed journals, books, reference works, and other scholarly content. The distinguished HighWire community shares ideas and innovations in publishing through regular meetings, an active discussion forum, and through the service of its highly qualified staff.

The underlying infrastructure of HighWire's electronic publishing platform is Web-services-oriented, flexible, and permeable, allowing publishers to easily layer new software and services to their sites that will meet the ever-changing needs of today's online and mobile readers. http://highwire.stanford.edu