ASTRO Debuts New Logo

Article ID: 510404

Released: 11-Mar-2005 11:10 AM EST

Source Newsroom: American Society for Radiation Oncology (ASTRO)

Newswise — In an effort to give the Society a more global identity, the American Society for Therapeutic Radiology and Oncology has adopted a new logo. The new logo, which was chosen by the ASTRO Board of Directors at their January meeting, will be introduced to members with the newest issue of the ASTROnews, ASTRO's quarterly magazine.

The biggest change was adding a ring as part of the "A" suggesting not only radiation through the orbit of an electron but also a globe. Gone from the new design are the nuclear symbol and the crab, the traditional symbol for cancer, which played a prominent role in the original ASTRO logo for more than 40 years.

"The ideal logo for a professional society should represent, at a glance, what that society stands for," said Theodore S. Lawrence, M.D., Ph.D., ASTRO Chair. "After considering many possibilities, the ASTRO Board of Directors decided on this new logo that reflects that our members use radiation safely and effectively and that we are a worldwide organization."

The development of a new logo builds on the efforts made by ASTRO in the past year starting with an on-going public awareness campaign that produced nine patient brochures. The brochures outline radiation therapy for seven different disease sites as well as an overview of radiation therapy and information on the radiation therapy treatment team.

"Though our logo has changed, our overall goal remains the same: we are committed to the best care for our patients and to maintaining radiation oncology as a vibrant specialty," said Lawrence.

To learn more about radiation therapy or ASTRO's 47th Annual Meeting, scheduled for October 16-20, 2005, in Denver, please visit http://www.astro.org.

ASTRO is the largest radiation oncology society in the world, with more than 8,000 members who specialize in treating patients with radiation therapies. As a leading organization in radiation oncology, biology and physics, the Society is dedicated to the advancement of the practice of radiation oncology by promoting excellence in patient care, providing opportunities for educational and professional development, promoting research and disseminating research results and representing radiation oncology in a rapidly evolving socioeconomic healthcare environment.


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