ProfNet Wire: Business & Technology: Personality Assessment Tests
ROUND-UP: PERSONALITY ASSESSMENT TESTS (continued)
We've added the following to items posted previously at http://profnet.prnewswire.com/organik/orbital/thewire/lst_leads.jsp?iLRTopicI D=8706
**1. PHILIP VIENER, vice president of sales and marketing at PSYCHOLOGICAL SERVICES, INC. (PSI): "Thirty percent of U.S. companies and over one-third of the Fortune 100 list use pre-employment testing services to help make hiring decisions. Therefore, it's vital that both companies and job candidates understand how these pre-employment tests work." Viener can answer the following questions: How do simple test questions measure something as complex as your personality? Can somebody truly "fake" a personality test? What kinds of test questions are illegal to ask? Who helps employers interpret test results? How seriously do employers take test results into consideration?
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LEADS
**1. BUSINESS: CORPORATIONS STILL NOT PURSUING FINANCIAL LITERACY. KAREN BERMAN, Ph.D., co-owner of the BUSINESS LITERACY INSTITUTE in Los Angeles: "With all of the renewed attention on Enron and financial fraud in corporate America, our business leaders still aren't getting it. While Sarbanes-Oxley is an important corporate mandate to force public companies to take more responsibility for their financial statements, corporate America is still not implementing one of the most accessible tools -- financial literacy -- to improve company performance and prevent financial fraud. Educating all employees on how to read the company's financial statements, sharing the key numbers and talking regularly about results leads to a stronger bottom line, more committed and engaged employees, and less likelihood of fraud. Leaders should be pushing for financial literacy throughout the organization. We hope the Enron trial will remind them that helping their employees, managers and leaders understand the numbers makes good business sense."
**2. FINANCE: WHY ARE U.S. BANK LOAN DEFAULT RATES SO LOW? CHRISTOPHER WHALEN, managing director of INSTITUTIONAL RISK ANALYTICS and editor of Washington & Wall Street: "If the Fed does continue to raise interest rates, we believe that the now visible signs of stress in some bank financial statements will grow more prominent, potentially spooking the credit and equity markets later in 2006. It's not just a flat yield curve that's at work here, but more basic issues of credit quality, what the Corrigan Group defines as the key factor which causes 'systemic financial shocks.'"
**3. FINANCE: TAX PLANNING STRATEGIES FOR GLOBAL EMPLOYERS. KAREN BRADY, tax manager at ROTHSTEIN KASS-CERTIFIED PUBLIC ACCOUNTANTS: "Businesses of all sizes are sending U.S. employees on foreign assignments, as well as welcoming foreign nationals into their U.S. place of business. Companies expanding beyond U.S. borders demonstrate growth and progress, but they also require an immediate focus on international tax strategies from both the employer and employee perspective. This year, there are several changes in the tax law pertaining to global employee populations that both employers and employees should investigate prior to embarking on international assignments."
**4. INTERNET: HOW CAN WE PUT TRUST BACK ONLINE? MELIH ABDULHAYOGLU, president and CEO of COMODO, a leading certification authority and global provider of identity and trust assurance services: "Online shopping is one of today's greatest conveniences, but with increasing threats of identity theft, phishing and pharming scams, how can consumers and e-merchants protect themselves, and establish trust online?" Abdulhayoglu is available to comment on issues related to identity and trust assurance on the Internet. He has pioneered innovative communication, hardware and software security implementations to ensure comprehensive Internet security. With a degree in electronic engineering, Abdulhayoglu has numerous patent applications in the field of computer security and comprehensive knowledge of Internet security and transaction. Abdulhayoglu can offer in-depth insight on how the changing Internet is becoming an even bigger threat to e-merchants and consumers today, how consumers can truly protect their identity, and how e-merchants can utilize tools to ensure users that their business is a trusted source.
**5. INTERNET: THE INDUSTRY NEEDS TO TAKE A STAND AGAINST CLICK FRAUD. DAVE HILLS, CEO of vertical search company LOOKSMART: "Click fraud is an industry- wide issue that is spoken about, but seldom addressed. This will change in 2006 as spending goes up and advertisers become more sophisticated in measuring traffic value. Companies owe it to advertisers to take dramatic steps in removing fraud from their networks. Click fraud is wrong and shouldn't be tolerated."
**6. MARKETING: AMERICANS CONSTANTLY MULTITASK WITH VARIOUS MEDIA THROUGHOUT THE DAY. MICHAEL HOLMES, CMD faculty research fellow at BALL STATE UNIVERSITY: "The typical consumer often uses more than one type of media at any given time, preferring to work on the computer while the radio plays or surf the Web as the TV blares in the background, says new research by Ball State University. We know Americans spend about nine hours daily with radio, television, magazines, newspapers, computers and other media, but looking at media use solely in accumulated total minutes barely scratches the surface of how we use various media. Our findings for concurrent media exposure varied depending on the media, time of day, day of week and a person's location."
**7. WORKPLACE: DO LOVE AND BUSINESS MIX? THOMAS D. DAVIDOW, ED.D., principal at THOMAS D. DAVIDOW & ASSOCIATES, can discuss what the pitfalls are when couples choose to run a business in tandem: "How can you tell -- before you even start -- if you and your mate can run a successful business together? Couples who run businesses see each other 24 hours a day, and that certainly impacts their business and relationship inside and outside of the office. There are inevitably pitfalls when couples choose to run a business in tandem. I can provide tips on running a successful business, and provide examples of couples who have succeeded and tell how they did it."
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