Newswise — Medical publisher Lippincott Williams & Wilkins (LWW) has adopted a new tool to ensure the authenticity of content published in its professional journals and textbooks. LWW has implemented CrossCheck, an automated service offered by CrossRef in collaboration with iParadigms, LLC, to verify articles in more than 280 of their journals. LWW will also use the service to support its textbook business. LWW is part of Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals, and institutions in medicine, nursing, allied health, pharmacy and the pharmaceutical industry.

"Electronic access to content has many advantages, but it has also fueled a growth in plagiarism," said Betsy Jones, EVP and General Manager of journal publishing for Wolters Kluwer Health. "The medical societies that we represent and our millions of readers count on us to provide authentic and credible professional content. CrossCheck will vastly improve our ability to verify original work." CrossCheck was created by CrossRef, a non-profit association founded and directed by publishers, including LWW. CrossRef partnered with iParadigms to create a full-text database of proprietary and open web content. Participating members can verify the originality of works submitted for publication using the CrossCheck service.

The CrossCheck database includes over 20 million journal articles from the world's leading scholarly publishers and associations. CrossCheck is the first tool to fully automate the process of reviewing submissions against a comprehensive database of previous publications. As a program participant, LWW contributes all of its full-text journal articles to the CrossCheck database. LWW will integrate CrossCheck directly into its editorial workflows to support the peer review process and verify the authenticity of scientific and medical content.

"This collaborative effort to create a pooled, searchable database of full-text literature from multiple publishers reinforces our commitment to retain the highest standards in professional publishing," said Jones. "Our goal, and the goal of the societies we represent, is to advance legitimate scientific and medical research, and this tool greatly aids in that process."

"We are thrilled to permanently add LWW's large and sophisticated database of current and archival medical and scientific content to CrossCheck," said Robert Creutz, General Manager of iParadigms. "This addition will improve the effectiveness and scope of our tool and benefit all of our members. In turn, LWW will continue to enhance the credibility of their publications."

About Lippincott Williams & Wilkins Lippincott Williams & Wilkins (LWW) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services. LWW is part of Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals and institutions in medicine, nursing, allied health, pharmacy and the pharmaceutical industry.

Wolters Kluwer Health is a division of Wolters Kluwer, a leading global information services and publishing company with annual revenues (2007) of €3.4 billion ($4.8 billion), maintains operations in over 33 countries across Europe, North America, and Asia Pacific and employs approximately 19,500 people worldwide. Visit www.wolterskluwer.com for information about our market positions, customers, brands, and organization.

About CrossRefCrossRef (http://www.crossref.org) is a non-profit membership association founded and directed by publishers. Its mission is to enable easy identification and use of trustworthy electronic content by promoting the cooperative development and application of a sustainable infrastructure.

About iParadigms, LCCHeadquartered in Oakland, CA, iParadigms, LLC (http://www.iparadigms.com) is the leading provider of web-based solutions to check documents for originality and plagiarism.