"Make That Call" for Colon Cancer Screening: It Could Save Your Life

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Katie Couric, Entertainment Industry Foundation, and ABC Launch Citywide Campaign with NewYork-Presbyterian and its Jay Monahan Center for GI Health

Newswise — NEW YORK (March 5, 2012) -- Katie Couric, NewYork-Presbyterian and its Jay Monahan Center for Gastrointestinal Health, the Entertainment Industry Foundation's National Colorectal Cancer Research Alliance (NCCRA), and ABC today announced the "Make That Call" campaign to promote colon cancer screening for National Colon Cancer Awareness Month. During the month of March, the campaign will urge New Yorkers age 50 and older, as well as those at increased risk for the disease, to call their doctors to make an appointment to be screened for colon cancer, the second-leading cause of cancer death in the U.S. According to the New York City Department of Health and Mental Hygiene, colonoscopy is the preferred colon cancer screening test in New York City.

"Make That Call" will include public service announcements featuring Ms. Couric that will air on ABC stations across the country. In addition, interactive educational posters and fact sheets will be displayed around New York City and will feature barcodes that allow smartphone users to connect to the MakeThatCall.org website for more information.

Collaborating on this annual citywide initiative to increase colon cancer screening are the New York Citywide Colon Cancer Control Coalition (C5), American Cancer Society, American College of Gastroenterology and American Society for Gastrointestinal Endoscopy. Participating businesses and organizations include the New York Public Library; Brooklyn Public Library and the Queens Library which together include more than 200 library branches spanning every borough; Duane Reade; Juva Skin & Laser Center; New York Health & Racquet Club; and Talbots.

"With appropriate screening, colon cancer is often preventable and, when detected early, highly curable. There is a lot of buzz about a study showing what I've said for years: colonoscopies save lives. We want New Yorkers to 'Make That Call' to their doctors to schedule their screening appointment, if not for themselves, then for the people they love," says Katie Couric.

"We want to recognize our friend and founder of the Monahan Center, Katie Couric, for her extraordinary efforts to educate the public on the importance of colon cancer screening," says Dr. Steven J. Corwin, CEO of NewYork-Presbyterian Hospital. "We are delighted to work with her, ABC, and our other sponsors to make this year's campaign an overwhelming success."

Reasons to Make That Call to Your Doctor
* Colon cancer is the second-leading cause of cancer death in the United States.
* With appropriate screening, colorectal cancer is often preventable and when detected early, highly curable.
* Colon polyps and early cancers often cause no symptoms; this is why it is so important to get tested.

"We are very appreciative of all the support from our campaign collaborators and participating businesses and organizations for helping us to get the 'Make That Call' message out to New Yorkers," says Dr. Felice Schnoll-Sussman, acting director of The Jay Monahan Center for Gastrointestinal Health.

For more information on colon cancer screening or the "Make That Call" campaign, visit MakeThatCall.org.

NewYork-Presbyterian Hospital
NewYork-Presbyterian Hospital, based in New York City, is the nation's largest not-for-profit, non-sectarian hospital, with 2,353 beds. The Hospital has nearly 2 million inpatient and outpatient visits in a year, including more than 220,000 visits to its emergency departments -- more than any other area hospital. NewYork-Presbyterian provides state-of-the-art inpatient, ambulatory and preventive care in all areas of medicine at five major centers: NewYork-Presbyterian Hospital/Weill Cornell Medical Center, NewYork-Presbyterian Hospital/Columbia University Medical Center, NewYork-Presbyterian/Morgan Stanley Children's Hospital, NewYork-Presbyterian/The Allen Hospital and NewYork-Presbyterian Hospital/Westchester Division. One of the most comprehensive health care institutions in the world, the Hospital is committed to excellence in patient care, research, education and community service. NewYork-Presbyterian is the #1 hospital in the New York metropolitan area and is consistently ranked among the best academic medical institutions in the nation, according to U.S.News & World Report. The Hospital has academic affiliations with two of the nation's leading medical colleges: Weill Cornell Medical College and Columbia University College of Physicians and Surgeons. For more information, visit www.nyp.org.

The Jay Monahan Center for Gastrointestinal Health at NewYork-Presbyterian Hospital/Weill Cornell Medical Center
The Jay Monahan Center for Gastrointestinal Health at NewYork Presbyterian Hospital/Weill Cornell Medical Center is a world-class gastrointestinal cancer and wellness center. The Monahan Center serves as a unique model of coordinated and compassionate care, dedicated to public education and the prevention, diagnosis and treatment of gastrointestinal cancers, including cancers of the colon, rectum, pancreas, esophagus, gallbladder, stomach and small intestine. The Monahan Center at NewYork-Presbyterian Hospital/Weill Cornell is located at the corner of 70th Street and York Avenue in New York City. For more information, visit www.monahancenter.org.


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