Professor John Covach on 50 Years of the Beatles and Their Legacy
Source Newsroom: University of Rochester
According to John Covach, author of What’s That Sound, an Intro. To Rock and Roll (the world’s leading textbook on rock music), the Beatles’ lasting contribution was their ability to cash “that initial fan popularity in for enough artistic freedom to really make a difference in the evolution and development of popular music.”
In celebration of the 50th anniversary of their U.S. arrival, Professor John Covach is available to speak with the media about the Beatles' musical legacy. Covach is a rock historian who teaches a class on the Beatles at the University of Rochester and for Coursera (currently, 10,000 people are registered for his upcoming session). He is also the director of the Institute for Popular Music at the University of Rochester. Covach is no stranger to commenting on popular music in the media, both in print and on television.
After inciting “Beatlemania” in the UK in 1963, the Beatles exploded onto the music scene in the U.S. with a Feb. 9, 1964 appearance on the Ed Sullivan show, which started a musical revolution.
If you'd like to interview John Covach about the Beatles, please contact Caitlin Mack at (585) 275-4119. The University of Rochester's broadcast studio is equipped with VideoLink ReadyCam® technology for live or live-to-tape taped television interviews.