Newswise — Jane Crowley Griffin, a veteran marketing and philanthropy professional whose span of experience includes branding, awareness-building and integrated marketing initiatives for several Chicago hospitals, has been named vice president of Loyola University Health System’s Department of Marketing. Griffin will step into her new role on Jan. 6.
As vice president of marketing, Griffin will oversee the health system's divisions of marketing communications, service line marketing, web/interactive marketing and public relations. She will develop brand awareness and marketing activities related to Loyola's two hospitals and 30 neighborhood health centers.
Most recently, Griffin served as vice president of marketing and physician services at Northwestern Lake Forest Hospital, where she led the effort to rebrand Lake Forest Hospital as a new affiliate of Northwestern Memorial HealthCare.
Before joining Lake Forest, Griffin held leadership positions at other Chicago hospitals -- at Advocate Illinois Masonic Medical Center, where she was vice president of development, and at Children’s Memorial Medical Center (now Ann & Robert H. Lurie Children’s Hospital of Chicago), where she was the associate director of annual programs for the hospital’s foundation. Earlier in her career, she served in marketing communications management roles at Bank of America, the Chicago Board of Trade and CF Industries. She has been a member of the Board of Directors of the HealthReach Foundation, Waukegan, Ill. since 2007.
Griffin holds a bachelor’s degree in journalism from Northern Illinois University and has received numerous recognitions and awards for her work in integrated marketing, publications, advertising and web design.
"We are delighted to have Jane on our team," said Jennifer Rauworth, vice president – strategy and chief administrative officer, LUHS. "Jane’s background is the right match as we embark upon an historic time in healthcare. Her skills in strategic marketing, brand development, web and corporate communications will help to elevate awareness of Loyola’s unique strengths as we further our mission,” said Rauworth.