Brands Are Using First-Time Celebrity Endorsers in 2014 Super Bowl Ads - Which Ones Will Be a Hit?

Article ID: 612960

Released: 28-Jan-2014 3:00 PM EST

Source Newsroom: Villanova University

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Expert Pitch

Villanova University Marketing Professor Charles R. Taylor, PhD, is an expert on advertising, consumer marketing and branding, and is available for media interviews on topics surrounding the 2014 Super Bowl commercials, including:

• Brands are using first-time celebrity endorsers during Super Bowl ads - which ones will be a hit?
• Will there be more focus on brand building and less on likeability of gaining attention
• Will the H&M/ Samsung partnership be effective


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