Lackluster Super Bowl, Lackluster Ads, Says Marketing Prof.

Article ID: 613196

Released: 3-Feb-2014 9:00 AM EST

Source Newsroom: Saint Mary's College

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Gwen O'BrienDirector of Media RelationsSaint Mary's CollegeNotre Dame, 284-4579

With the Super Bowl game turning out to be a blowout, many felt the ads were the best part of last night's game...and even those left something to be desired. The Budweiser "puppy love" ad was a favorite for many, including Joyce Hicks, associate professor of marketing at Saint Mary's College. Find out what Professor Hicks thought were the hits and blunders during the big game's commercial breaks.

She's available between 9 a.m. and 2 p.m. Please let me know if you would like me to arrange and interview for you. Her phone number is (574) 284-4508.


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