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Lackluster Super Bowl, Lackluster Ads, Says Marketing Prof.

Released: 2/3/2014 9:00 AM EST
Source Newsroom: Saint Mary's College
Contact Information

Available for logged-in reporters only

Gwen O'Brien
Director of Media Relations
Saint Mary's College
Notre Dame, Ind.
gobrien@saintmarys.edu
(574) 284-4579

With the Super Bowl game turning out to be a blowout, many felt the ads were the best part of last night's game...and even those left something to be desired. The Budweiser "puppy love" ad was a favorite for many, including Joyce Hicks, associate professor of marketing at Saint Mary's College. Find out what Professor Hicks thought were the hits and blunders during the big game's commercial breaks.

She's available between 9 a.m. and 2 p.m. Please let me know if you would like me to arrange and interview for you. Her phone number is (574) 284-4508.

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