Newswise — CHARLOTTESVILLE, Virginia — Darden Business Publishing of the University of Virginia Darden School of Business announced that three Darden professors have been recognized by the 24th annual Case Centre Awards for their teaching cases.
The case is set in 2012, just after Joseph Ackermann stepped down and co-CEOs Jürgen Fitschen and Anshu Jain assumed leadership of Deutsche Bank.
“This case talks about big issues,” said Allayannis. “Over the past six years, we have figured out how important banks are in the economy and their impact on growth or decline.”
At the core of the case is Deutsche Bank’s plan to reposition itself in the market and to meet the capital requirements imposed by Basel III, a worldwide, regulatory standard meant to strengthen banks.
“It is clear that banks cannot assume excessive risks — they must be responsible,” added Allayannis.
This case also gives rise to several ethical themes. Wicks, an ethics expert, co-teaches the case with Allayannis as part of the European residency of Darden’s Global MBA for Executives program, which is taught in five regions around the globe.
“The ethical issues presented in this case force students to go outside of their comfort zones,” said Wicks. “The decision to balance Deutsche Bank’s global strategy with a local one pushes students beyond the numbers. One possible result is a debate about the implications of ‘Too Big to Fail.’”
Yemen, who has authored dozens of best-selling cases, said that while writing this case, she was surprised by the openness and transparency of the Deutsche Bank website.
“Even some of the dark events of Deutsche Bank’s past were listed for all to see,” said Yemen.
“HubSpot: Inbound Marketing and Web 2.0,” by Darden Professor Thomas Steenburgh, and Harvard colleague Jill Avery and Harvard student Naseem Dahod, was named “Best Marketing and Sales Case.”
“Students love the concept of inbound marketing,” said Steenburgh. “They have witnessed and participated in the shift in power from the seller to the buyer. They want to learn how sales processes need to be redefined to compete in the world today.”
The case explores HubSpot’s consideration of which customer segments to target.
Steenburgh uses “HubSpot” to wrap up his First Year marketing course. It also has been successfully used in other courses such as advertising, integrated marketing communications, business-to-business marketing and entrepreneurial marketing.
These wins highlight Darden’s excellence in the case teaching method, a hallmark of the School’s No. 1 ranked education experience (The Economist, 2011-13).
About the Darden School of Business
The University of Virginia Darden School of Business is one of the world's leading business schools, offering MBA, Ph.D. and Executive Education programs. The unique Darden experience combines the case study method, top-ranked faculty whose research advances global managerial practice and business education, and a tight-knit learning environment to develop responsible and complete leaders who are ready to make an impact.
About Darden Business Publishing
Darden Business Publishing was founded in 2003 to provide superior classroom content for the Darden classroom, and to distribute knowledge and ideas from the Darden School across the globe. Today, Darden Business Publishing's catalog contains over 3,000 cases, technical notes, exercises, books and simulations used in more than 130 countries around the world, making it the second largest case publisher in the United States.
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