Newswise — ROCHESTER, Minn. ― Mayo Clinic announced today that Clifford Hudis, M.D., immediate past president of the American Society of Clinical Oncology (ASCO), will deliver the keynote address at Individualizing Medicine 2014: From Promise to Practice.

MULTIMEDIA ALERT: Video and audio are available for download on the Mayo Clinic News Network.

Individualizing Medicine 2014 is scheduled for Oct. 6–8, with optional workshops and sessions before and after the conference. Presentations will cover a wide range of topics, including cardiovascular disease, the role of genomics in the pharmacy, insurance and reimbursement issues, the use of deep sequencing for predictive medicine, and more. A complete schedule and list of speakers is available on the conference website. Focused concurrent sessions are also available.

This third-annual genomics conference from the Mayo Clinic Center for Individualized Medicine takes a practical approach to helping medical professionals discover and integrate genomics technology into routine patient care. A poster session and reception will anchor activities on Tuesday, Oct. 7 with an exhibition of the latest research in individualized medicine and genomics.

Dr. Hudis is an internationally recognized researcher and practitioner in breast cancer. His research focuses on immunotherapies for cancer and the relationship between obesity and increased cancer risk. His tenure as ASCO president included guiding and steering oncologists and cancer providers during the rise of neoadjuvant chemotherapy (before surgery) and the impact of individualized medicine on clinical trials.

Remote telephone interviews with speakers can be arranged at their discretion, and presentation material can be shared with working journalists. To discuss media opportunities and schedule interviews, please contact Sam Smith at 507-284-5005 or [email protected].

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About Mayo ClinicRecognizing 150 years of serving humanity in 2014, Mayo Clinic is a nonprofit worldwide leader in medical care, research and education for people from all walks of life. For more information, visit 150years.mayoclinic.org, http://www.mayoclinic.org/ and newsnetwork.mayoclinic.org.

About the Mayo Clinic Center for Individualized MedicineThe Mayo Clinic Center for Individualized Medicine is home to the Individualized Medicine Clinic, the world’s first integrated multidisciplinary genomics clinic, serving patients with advanced cancer and complex diagnoses. The center discovers and integrates the latest in genomic, molecular and clinical sciences into personalized care for each Mayo Clinic patient. Visit http://mayoresearch.mayo.edu/center-for-individualized-medicine for more information.

MEDIA CONTACT: Sam Smith, Mayo Clinic Public Affairs, 507-284-5005, [email protected]

Meeting Link: Individualizing Medicine 2014: From Promise to Promise