The California Department of Public Health issued today the State Health Officer’s Report on E-Cigarettes, a health advisory to inform the public of the health risks posed by the marketing, sale and use of electronic cigarettes – tobacco-less, battery-operated devices that spritz flavored vapor into the mouth.
These products have gained swift popularity due to fewer restrictions than cigarettes, particularly on who can use them and where. There is also a strong belief among some users that these products are safer, making them more socially acceptable. In addition, e-cigarette makers have marketed flavors such as bubble gum and peach fuzz, which tend to attract younger consumers.
John P. Pierce, PhD, professor in the Department of Family and Preventive Medicine and director for population sciences at UC San Diego Moores Cancer Center whose 1992 Journal of the American Medical Association (JAMA) paper on secondhand smoke exposure led to the first statewide law requiring smoke-free workplaces in California, is available to discuss the report, the use of e-cigarettes, cessation claims, increased use among young people, and marketing.
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