October 2015

BREAST CANCER AWARENESS MONTH:FSU EXPERTS AVAILABLE TO COMMENT ON TREATMENT OPTIONS, MARKETING OF GO PINK MOVEMENT

TALLAHASSEE, Fla. — October marks National Breast Cancer Awareness Month.

Breast cancer is one of the most common cancers among women. In 2012, the most figures available, 224,147 women and 2,125 men in the United States were diagnosed with breast cancer, and 41,150 women and 405 men died from the disease according to the Centers for Disease Control and Prevention.

Florida State University’s internationally recognized experts are available to offer commentary to the media on updates in treatment options after recovery and the marketing movement behind Breast Cancer Awareness Month.

Lynn Panton, professor of nutrition, food and exercise sciences, College of Human Sciences: (850) 644-4685; [email protected]Panton’s research focuses on how breast cancer patients can recover lost bone density and muscle mass following their treatments. Her latest study details how a weight training regimen can help women who’ve survived breast cancer repair chemotherapy-weakened bodies and help them get back to living their lives.

“Bone density and muscle mass decrease when women go through menopause, but those losses are heightened when breast cancer patients go through chemotherapy. If we can prevent that decrease through weight training, that’s a step in the right direction.”

Maura L. Scott, associate professor of marketing, College of Business: (850) 644-6554; [email protected]Scott’s research focuses on understanding the social, psychological and environmental factors that influence the consumption choices we make, and how those consumer choices affect individual health and well-being.

“Marketing messages may help nudge consumers to engage in breast screenings, increased physical activity and healthy eating.”

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