Newswise — Lawrenceville, NJ, USA—December 3, 2018—ISPOR—the professional society for health economics and outcomes research (HEOR), has received multiple MarCom Awards for its new organizational rebranding, newly redesigned website, and a number of other communications initiatives.
The MarCom Awards honor excellence in marketing communication and, since its inception in 2004, has evolved into one of the largest, most-respected creative competitions in the world. Each year approximately 6000 entries are submitted to the MarCom Awards from around the world. The Society’s MarCom Award wins include:
Brand Refresh Campaign
- “The New ISPOR” Rebranding Campaign—Platinum Award
- “The New ISPOR” Video—Gold Award
Website Redesign
- “ISPOR Reimagined” Website Redesign—Gold Award
- “ISPOR Reimagined” Website Home Page—Gold Award
ISPOR 2018 Top 10 Health Economics and Outcomes Research Trends
- Top 10 Trends PowerPoint Presentation (webinar)—Platinum Award
- Top 10 Trends Infographic—Gold Award
The Society was also recognized with MarCom Awards:
- Health Technology Assessment Central Website—Honorable Mention
- ”ISPOR 2018” Conference Highlights Video—Honorable Mention
- ISPOR Promotional PowerPoint Slide Show—Platinum Award
ISPOR’s creative partners for the initiatives recognized are:
- Taft Communications: “The New ISPOR” rebranding campaign, “The New ISPOR” video, and design of the “Top 10 HEOR Trends” infographic
- Matrix Group: “ISPOR Reimagined” website redesign and website home page
- Hans Johnson Studios: “ISPOR 2018” Conference highlights video
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ABOUT ISPOR
ISPOR, the professional society for health economics and outcomes research (HEOR), is an international, multistakeholder, nonprofit dedicated to advancing HEOR excellence to improve decision making for health globally. The Society is the leading source for scientific conferences, peer-reviewed and MEDLINE®-indexed publications, good practices guidance, education, collaboration, and tools/resources in the field.
Web: www.ispor.org | LinkedIn: http://bit.ly/ISPOR-LIn | Twitter: www.twitter.com/ISPORorg (@ISPORorg) | YouTube: www.youtube.com/user/ISPORorg/videos | Facebook: www.facebook.com/ISPORorg | Instagram: www.instagram.com/ISPORorg
ABOUT MARCOM
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. Entrants are not charged entry fees for work they perform pro bono for nonprofits. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes. Web: https://marcomawards.com/
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