Newswise — Phyllis Greenberger, president and CEO of the Society for Women’s Health Research, has forged a new partnership between health advocates and the world of entertainment. In honor of National Menopause Awareness Month, Greenberger is joining forces with the filmmakers of the controversial new documentary; Hot Flash Havoc (www.hotflashhavoc.com). A premiere screening will be held on September 28, 2010, at the Burke Theatre in Washington D.C. at 6:30p.m. Tickets are available at swhr.org.

Several of the film’s nationally recognized experts including Alan Altman, MD, Pamela Peeke, MD and Susan Wysocki, NP, RNC head of the National Association of Nurse Practitioners will gather immediately after the screening for an informative discussion on the film’s key issues.

Hot Flash Havoc encourages everyone, including the experts, to break the silence of modern culture, speak up and reveal the truth that has remained shrouded in mystery for far too long. Hot Flash Havoc is the definitive voice on menopause delivering this message of truth and enlightenment to the nearly 100,000,000 perimenopausal or menopausal women in the United States alone. Washington D.C. health care providers along with policy makers and the general public will be offered the very first look.

The film is circumventing a Hollywood release and instead is going directly into the hands of women’s health advocates, care givers and policy makers in Washington D.C. These are the stakeholders who can make the difference and increase educational access on a national level. The grassroots initiative has already started and the Havoc has only just begun.

The Society for Women’s Health Research is breaking the rules by using this movie as a tool to reach men and women alike with the hope of making a difference on this important issue through research, health policy and media exposure.

Warner Brother’s famed blockbuster, Sex in the City 2 took menopause out of the closet and onto the screen. Hot Flash Havoc goes one step further, shedding light on a decade of misguided facts, conveying poignant personal stories and providing the truth about women’s options. The film addresses the challenges of making empowering choices in the “Second Act” of a woman’s life in an entertaining and enlightening way. It’s a hard, fast, funny and compassionate exploration of women in menopause at all ages and stages of life.

“Remember as one doctor said – this is not a solo journey. Whatever is happening to her is happening to you, so you better hope it’s pleasant,” said Heidi Houston, Executive Producer of Hot Flash Havoc.

For more information on the Society for Women’s Health Research or to purchase tickets, please contact Rachel Griffith at 202-496-5001 or [email protected].

The Society for Women’s Health Research (SWHR), a national non-profit organization based in Washington D.C., is widely recognized as the thought leader in women’s health research, particularly how sex differences impact health. SWHR’s mission is to improve the health of all women through advocacy, education and research. Visit SWHR’s website at swhr.org for more information.

Dr. Alan Altman, President Of The International Society for The Study of Women's Sexual Health (ISSWSH), Formerly Assistant Clinical Professor, Obstetrics, Gynecology & Reproductive Biology, Harvard Medical School, Specialist in Menopause & Female Sexual Function, Aspen, CO. Author of Making Love The Way We Used To…or Better; Secrets To Satisfying Midlife Sexuality and The Betrayal of American Women; Don’t Throw Away Those Hormones So Quickly.

Susan Wysocki, President and CEO of the National Association of Nurse Practitioners in Women’s Health (NPWH). She is a woman’s health nurse practitioner and a nationally recognized speaker, writer, and opinion leader in the field of women’s health. Ms. Wysocki is also the editor of Women’s Health Care: A Practical Journal for Nurse Practitioners and Clinical Challenges in Women’s Health.

Dr. Pamela Peeke is a nationally recognized best-selling author and expert in nutrition and fitness. She serves as Chief Medical Correspondent for Discovery Health Television, host of Discovery’s Fit to Live series (based on her latest book), and also the featured physician of the award-winning National Body Challenge series. She is also a New York Times bestselling author of Fight Fat after Forty and Body for Life for Women.