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2006
January
| Dick Jones Feature: | | Our Latest Lesson in Crisis Communications |
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| Research: | | What is the Reference Preference? |
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| Book Review: | | Blink Think |
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April
| Dick Jones Feature: | | Those Special Moments on the Job (And Other Odds And Ends) |
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| Book Review: | | Honesty Works |
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June
| Dick Jones Feature: | | Happiness Is Commencement in Your Rearview Mirror |
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| Book Review: | | Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game |
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| Newswise Feature: | | Headlines that Get Results |
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July
| Dick Jones Feature: | | No More Slow Summers in College PR |
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| Book Review: | | Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers |
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December
| Dick Jones Feature: | | Protect Your Journalist Contacts |
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| Book Review: | | Communicating Science: Giving Research a Voice |
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2005
January
| Dick Jones Feature: | | The "Lead" Is More Important Than Ever |
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| Research: | | Increasing Coverage: The Gender Pitch, Part II |
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| Book Review: | | Winning with the News Media: A Self-Defense Manual When You're the Story |
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| Newswise Feature: | | Best Practices: Embargoed News |
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February
| Dick Jones Feature: | | Use the Language of Grant Proposals to Generate Publicity |
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| Research: | | Internet Use: Gratifications, Expectations and Motivations |
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| Book Review: | | Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars |
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March
| Dick Jones Feature: | | The Partners in This Shotgun Marriage Are More Alike Than They Think |
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| Research: | | Questions About Public Relations on the Web Addressed |
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| Newswise Feature: | | Your Entry in Newswise Contact Directory |
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April
| Dick Jones Feature: | | The Facts Are Necessary, But Not Always Sufficient |
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| Research: | | Listen! |
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| Book Review: | | Strategic Communications Planning: For Effective Public Relations and Marketing |
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May
| Dick Jones Feature: | | When Communication Isn't the Answer, What Answer Do You Give? |
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| Research: | | Perceptions of Women in News and Photos |
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| Book Review: | | Public Relations: Writing and Media Techniques |
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| Newswise Feature: | | RSS and Media Relations |
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June
| Dick Jones Feature: | | Fewer Reporters, More Deadlines Have Changed Journalism and Media Relations |
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| Research: | | Effects of News versus Advertising |
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| Book Review: | | The Public Relations Writer's Handbook |
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| Newswise Feature: | | Best Practices: Writing for and Communicating with the Media |
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July
| Dick Jones Feature: | | Warning to Media Relations Professionals: Don't Try This at Home, in the Office or Any Other Place |
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| Research: | | The Impact of News Coverage and Advertising on Consumers |
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| Book Review: | | Public Relations Writing: The Essentials of Style and Format |
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| Newswise Feature: | | Best Practices: Images in News Releases |
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September
| Dick Jones Feature: | | 'Inside Baseball' and Media Relations |
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| Research: | | Taking Another Look at Telephone Surveys |
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| Book Review: | | The Jossey-Bass Guide to Strategic Communications for Nonprofits |
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| Newswise Feature: | | Best Practices: Features |
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October
| Dick Jones Feature: | | Higher Education's Public Relations Problem |
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| Research: | | Comparing Responses and Response Rates of Web and Telephone Surveys |
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| Newswise Feature: | | Meeting Reviews: National Association of Science Writers (NASW) annual meeting |
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November
| Dick Jones Feature: | | The Trend Story Is Dominant |
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| Research: | | Looking at a New Approach to Content Analysis |
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| Feature: | | Stand your Ground |
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December
| Dick Jones Feature: | | Corporate PR Culture vs. Higher Ed Culture |
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| Feature: | | Google Demonstrates That Old News Is Good News |
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2004
March
| Dick Jones Feature: | | On Good News and Bad News Stories |
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| Research: | | Increasing Coverage: The Gender Pitch |
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| Book Review: | | The Fall of Advertising and the Rise of PR |
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| Feature: | | International Media Relations |
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April
| Dick Jones Feature: | | The "Us Against the World" Scoring System |
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| Research: | | Intranets an Effective Method of Communicating with Stakeholders |
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| Book Review: | | Full Frontal PR: Getting People Talking about You, Your Business or Your Project |
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| Feature: | | International Media Relations |
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May
| Dick Jones Feature: | | Moving from Event Publicity to Idea Publicity |
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| Research: | | A Question and Some Rules for Communications Officers |
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| Book Review: | | Purple Cow: Transform Your Business by Being Remarkable |
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| Feature: | | International Media Relations |
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June
| Dick Jones Feature: | | Take the Broad View for Media Relations Success |
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| Research: | | How Does Public Relations Look in the News? |
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| Book Review: | | Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars |
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| Feature: | | International Media Relations: Language Barriers |
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July
| Dick Jones Feature: | | Use Your Media Placements in Marketing |
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| Research: | | Special Feature: Top Ten Ways to Create a Public Relations Nightmare |
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| Research: | | Do Hyperlinks Help or Hinder Our Communication? |
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| Book Review: | | Public Relations Kit for Dummies |
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August
| Dick Jones Feature: | | The Versatile Op-Ed Piece |
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| Research: | | Using Narrative Styles for Effective PR |
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| Book Review: | | Value-Added Public Relations: The Secret Weapon of Integrated Marketing |
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September
| Dick Jones Feature: | | How to Curb Foggy Writing |
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| Research: | | Communicating in a Visually Sophisticated World |
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| Book Review: | | The New PR Toolkit: Strategies for Successful Media Relations |
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October
| Dick Jones Feature: | | Creating a Climate on Campus for Media Relations Success |
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| Newswise Research: | | Web Logs and Public Relations Research |
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| Book Review: | | The Tipping Point: How Little Things Can Make a Big Difference |
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November
| Dick Jones Feature: | | Leverage Print to Get Broadcast Attention |
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| Research: | | Using Color to Your Best Advantage |
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| Book Review: | | On Deadline: Managing Media Relations |
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December
| Dick Jones Feature: | | A Threat to Higher Education's Credibility |
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| Research: | | Upward Influence Tactics to Use and Avoid |
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| Newswise Feature: | | Problem of Spam Is Multifaceted |
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