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Marketing, Reputation, and Image Update
Newspapers dying? Hardly, but the trend is ominous for those who buy ink by the barrel. The two-decade-plus drop in market penetration appears to be growing. What does this mean for colleges and universities who, too often, are grossly tied to media relations -- to a fault -- to promote their institutions? Will this force you to move to marketing?
Ohio Attorney General takes aim at public institutions: What sounds like political pandering for a gov-wannabe probably has merit. Few states are willing to admit they have a "system of universities" as opposed to a "university system." How many state institutions -- when viewed cumulatively -- in fact suffer from collective inefficiency and duplication? If we don't answer the questions, politicians will. Then we suffer. Could this be a growing trend?
Academic freedom, tenure and politics: Not to dedicate this issue to the tenure, free speech and football controversy raging at the University of Colorado, but is it far deeper than meets the eye? That appears so when at least eight states are looking at questions of tenure and academic freedom, wondering if there is a liberal bias that permeates our campuses? What does this mean long term when outside influences play PC cop?
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