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StratCommNet Newsletter
| StratCommNet Newsletter |
| Edition # 102 |
August 20, 2003
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Marketing Update
As reported earlier, the Bush Administration is contemplating a frontal assault on higher education -- a public attack that may question why tuition is skyrocketing, graduation rates lagging and accountability abysmally low, as they contend. Should this occur this fall or in early winter, local media in each city with a public institution are likely to localize the story. Many of us will be asked to respond to the criticism, and then prove we are not guilty of the same.
In advance, institutions should work with state and federal relations' staff and the PR/marketing team to develop a marketing plan to respond, either in advance of the fusillade or after the first shots are fired. In good marketing, be proactive, not reactive.
Chronicle of Higher Education
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Campus Crises in the News
What to do when disgruntled former staffers retaliate digitally? A miffed computing-staff member fired by Ivy Tech State College's campus in Gary, Ind., has responded by creating a Web site that targets administrators in a highly unfavorable light. Could it happen on your campus, and how would you respond?
Hell hath no fury ... in Knoxville: The search that culminated with John Shumaker being named the University of Tennessee's 21st president was rigged to give him an unfair advantage, according to testimony given by Shumaker's ex-wife during their divorce trial. Yikes.
And if things weren't bad enough in Knoxville: The University of Tennessee dismissed Architecture School Dean Marleen K. Davis after a soap operatic tale of faculty.
UM Saga Ends in Resignation: University of Massachusetts President William M. Bulger resigned last week after an arduous public bloodletting that was tinted with partisan politics and mob allegations. The LA Times and AP reported the resignation was imminent, followed by the Boston Globe's account:
Baylor University's athletics problems persist: Ten Baylor University officials, including President Robert Sloan, attended last week's memorial service for former basketball star Patrick Dennehy. They declined media comment.
- See the Dallas Morning News account
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