Welcome to our second issue of StratCommNet newsletter, which, in coordination with our listserve and website,
provides a focus for an interactive discussion of current events in crisis communications and integrated marketing
in higher education.
Our goal is to regularly update you on media coverage of campus crises and the use of integrated marketing in higher ed --
and then provoke robust discussion: How to plan for and handle a campus crisis? What is the potential impact of a
campus crisis? How best to enhance our institutional reputations through good marketing?
And what are we asking of you? To respond. Let's discuss these crises and the need to market well.
Send a question or comment to the group via the listserve. When you see media coverage of crises or good/bad
marketing, share it with the StratComm group. |
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Marketing Update
What is the image of our institutions today? Good, bad or otherwise? Often, we send mixed messages
that cloud or confuse our key constituents. Good marketing helps cement preferred images and reputations. A recent
Washington Post article suggests that some view many of our institutions as greedy sports factories. See the attached
review of the importance of "charitable giving" to big time college sports:
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Should we run our institutions more like a business? Silly notion? Former
U.S. Sen. Bob Kerrey is president of New School University in New York -- part of a growing trend of
academic leaders with -- believe this -- lean academic credentials. See:
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Note that the above story was stimulated by a report and news release from
the American Council on Education. Tim McDonough, Public Affairs Director
there is a member of StratCommNet and can comment on the story behind
this story. See:
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Shots fired by Congress cross the higher-ed bow: The first of long-expected higher-ed
attacks by the GOP-led Congress. See:
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Campus Crises in the News
Baylor blues continue: Baylor President Robert Sloan survived a faculty no confidence
vote and student newspaper calls for his job when the institution's Board of Regents voted overwhelmingly
to retain the president. See:
Ohio State can't avoid the spotlight: Maurice Clarett, Ohio State's embattled star
running back will not play for the Buckeyes this year. One New York Times columnist believes that school should
forfeit last year's championship trophy. See:
Journalism programs threatened nationally: Journalism schools nationwide are pinched between
high enrollment and slashed funding. Some deans say schools soon will be bankrupt. Will our nation survive?
See:
Just when you thought things couldn't get worse in California: No, Arnold the Terminator
hasn't been nominated for president of Stanford, but tens of thousands of Californians may be denied college access as
that state's budget woes worsen next year. See:
Yale labor dispute boils over: As classes begin, Yale is tossed into chaos as 2,000 technical,
clerical, service and maintenance workers go on strike. See:
Penn state prof exposed as murderer: Here is one we bet your crisis plan never envisioned:
Local TV news reported that Penn State Prof Paul E. Krueger -- armed with two doctorates -- at age 17 killed
three men near Corpus Christi, Tex., and a year later was sentenced to life in prison. See password-protected story:
And there goes the library: UC Berkley's library, one of the nation's best, fails to
resolve mounting budget problems. See:
Fresno State joins ranks of sports probation: Academic fraud was only part of the
problem at Fresno State, which recently had its current two-year probation doubled. See:
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