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Marketing, Reputation, and Image Update
Princeton rations "A"s: This Ivy League institution votes by a 2-1 margin to dramatically limit grade inflation by reducing the number of "A"s by 25 percent. Which institutions will follow suit, and have we re-ignited a national debate that has percolated for years?
NCAA moves to punish teams whose athletes underperform academically: After years of idle talk, the NCAA has moved to enforce stringent sanctions on institutions where student athletes don't keep pace with coursework. How effective will these curbs be at institutions known as football and basketball factories? If it sounds panacea-like, it is not — based on columnists nationwide.
Johns Hopkins tackles a violent image head on: Many urban colleges and universities are plagued by high crime rates that give pause to parents. A variety of tools and tactics have been employed, and effective communications is a plus. Johns Hopkins has found that a blunt and direct approach may be best.
Unusual exchange program draws raves from students of color: An innovative program at Howard University seeks to give African-American students a semester's taste of life on a campus that is predominantly black. The unique program has proved successful for some of the nation's best and brightest students who matriculate on predominantly white campuses.
Crisis communications becomes a science, of sorts: Slowly but surely, colleges and universities nationwide are beginning to appreciate the need for effective crisis communications planning and evaluation — staples in the corporate world for generations.
Admissions season pockmarked by problems: In seemingly increasing numbers, admissions offices nationwide are fumbling applications.
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