Newswise
forgotten login
how to register

© Newswise.
All Rights Reserved.

StratCommNet Newsletter
Edition # 121
July 22, 2004
StratCommNet is sponsored by Newswise and Simpson Communications

Editor: Christopher Simpson         Publisher: Roger Johnson

Welcome to StratCommNet -- our listserve, website, and newsletter -- which focuses on an interactive discussion of current integrated marketing and crisis communications events in higher education. We are in the midst of our summer sabbatical, so issues are less frequent than during the academic year, though crises don't seem to slow.

Marketing, Reputation, and Image Update

Be careful what you wish for: Mary Washington College, a Virginia-based liberal arts college with strong alumni ranks, recently changed its name -- a move intended by officials to remove the gender-specific-sounding moniker. But the best-laid plans do not always evolve as intended. What went wrong?

Ah, to be a high school guidance counselor today, wooed by the academic rich and not-so-famous: Believe it? You should, and the New York Times details how some colleges and universities are reaching out -- with perks to die for -- to these most important influencers of college-bound students. Where will it end?

The lowdown on parents and college visits: Why do some schools shun parental involvement in student tours?


Campus Crises in the News

All is not well in paradise: The University of Hawaii's president is deep-sixed. And if that weren't enough, the institution's accreditation remains in jeopardy. Book 'em, Dano.

Another university head departs, this time in Maine: With little public discussion, a president resigns, and few are available to comment fully.

Baylor to check backgrounds of incoming jocks: The besieged Waco, Texas, faith-based institution moves to stem future problems.

Superstar's brother in personal free fall: Virginia Tech's Marcus Vick, brother of Atlanta Falcons' quarterback Michael Vick, has been suspended from the university's football team after his arrest for reckless driving and marijuana possession. This recent arrest is his second in several months.

It may be sunnier in Florida, but football climate not as bright: During an on-campus robbery attempt, a Florida International football player pistol-whipped another student. As the victims fled, the culprit-student-athlete shot out their car window, said police.

Problems at LaSalle: Two top basketball players are charged with the rape of a 19-year-old woman.

Buffs hammered over controversy tab: The University of Colorado (UC), besieged over its athletics scandal, is now defending its decision to spend more than $800,000 to protect the school's reputation. Taking the offensive, the institution is stepping up its attack on UC's party-school image.

Mixing microbes and art lands professors in hot water: You have to read this one to believe it.

Visit the StratCommNet homepage.


Subscribe to StratCommNet.
Unsubscribe


View archived editions of the StratCommNet Newsletter.


Submissions
You may submit news items to the newsletter by filling out this online form.

Sponsors
You may visit the StratCommNet sponsors websites at: Newswise and Simpson Communications.

Higher Ed Jobs
View full list of jobs in higher education.

© 2003 Newswise. All Rights Reserved.