Tuesday, May 03, 2011
Newswise Editorial Tip Part 1: Writing a Headline For Your Meeting-Related News Release
If you’re writing a news release regarding your organization’s presentation of research at a scientific meeting, here are some ideas we recommend to get your story covered in the media by simply using a good headline.
A good headline is one that is concise and says something about the research. Try to avoid a headline that only states that your organization will be presenting research at a meeting. It’s the research that is newsworthy, not the fact that your organization will be there or when and where it will take place. Your organization will already be displayed prominently as the source of your Newswise release. The location and time will be displayed in the body of the release.
Avoid telling your research is ground-breaking. Show them your research is ground-breaking by stating the facts.
A headline like this…
“XYZ University Researchers Present Ground-Breaking Research at the So-and-So Annual Meeting in Atlanta, GA, May 12-13.”
...could gain more attention by turning into something like this…
“Researchers Track Genetic Cause of So-and-So Disease and Discover Possible Treatment Using Animal Model.”