Wednesday, June 24, 2015
Media Coverage Success: The Wildlife Conservation Society
Occasionally reporters let us know about their use of releases from Newswise. Not long ago, one of our reporter subscribers shared a link to her article in which she used our release from the Wildlife Conservation Society (WCS).
The WCS posted a release about the Jerdon’s Babbler, a small bird found in Myanmar, thought to be extinct since the 1940s. A team of scientists re-discovered the bird after hearing its distinct call.
The next month that reporter picked up the story to include in her piece on distinguishing endangered from extinct species. She opened with a brief introduction to the Babbler’s story, and included similar cases of animals that were thought to be, or are soon to be, extinct.