RSS Channels IndexTuesday, May 15, 2012
The Archetypal Dispology
Two recent apologies in the news media have caused me to reflect on the communications issues related to apologies.
Newswise Blogs: PRwise
Friday, May 11, 2012
Public Relations Research Lands A University Client on “The Today Show”
One way students can reduce debt is to chose a quality public university where tuition can be one-fourth that of a private one. But how does a public school lure away students who are attracted to a brand-name private college? Here’s how.
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Friday, December 09, 2011
Related Stories
Newswise just introduced a new way for readers to interact with its content. The “Related Stories” module in the right sidebar of each article helps users find other articles related to their interest. Clicking on the “Channel” tab shows those stories in a channel related to the article.
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Tuesday, October 04, 2011
Majority of Journalists Use Linkedin, though Many Ask, “What’s the Value?”
If you want to interact with journalists, it helps to find their watering hole, and the best place, according to a recent study is Linkedin.
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Wednesday, September 28, 2011
The Press Release Evolves: An Old Medium for a New Kind of Marketing
For businesses looking to get the news out about their company, it seems almost every week brings a new tool with which to spread the company message. A corporate blog, a Facebook page, a Twitter account, a YouTube channel, and most recently, a Google+ account. A different type of content for each medium, the pros will tell you. But what of the venerable, tried and true press release? Practitioners of new media, social media, and most especially content marketing (I practice all three, by the way) may tell you that the press release is in decline, or worse, already obsolete.
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Tuesday, September 20, 2011
Netflix Responds to Customer Outrage with New Thing for Customers to Get Outraged About
4 Ways Netflix Failed With Big Announcement: Netflix announced that it will split into two companies to handle internet streaming and DVD-by-mail separately. “The envelopes will still be red,” assures CEO Reed Hastings, but the unpopular changes have customers seeing red, and threatening to cancel their memberships.
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Thursday, September 01, 2011
Guest Blog: A “Victim” of Newswise Success
I had no idea how far reaching and immediate Newswise could be with the public until the day I got involved with Internet poker.
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Wednesday, August 24, 2011
Google Translate on Newswise
Newswise has recently introduced a new service by making Google Translate as simple as one click on any article of the more than 100,000 in our online database. This makes clients’ news much more accessible to international journalists.
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Monday, June 13, 2011
News Releases are Sources
Why don’t journalists link to primary sources?
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Monday, May 16, 2011
Guest Blog: What Your PR Person Needs to Know
Here are a few tips for PR folks and their clients about how to really get a journalist’s attention. May just be worth sharing it with your clients the next time they ask why you didn’t get them any coverage this week.