Monday, May 21, 2018

Editorial Tip: Don’t Bury Your “News Peg” in Announcements and General Features

One of the things we like to do to help our contributing members is to help discover interesting news items that might have been overlooked in the effort to promote the latest happenings at an organization. This can happen. It’s understandable that you want to promote your faculty member or researcher who was published in a “prestigious” journal or presented findings at a scientific meeting. We understand that you need to appease your stakeholders as you reach out to your community.  However, when it comes to reaching out to the general media via our wires, focusing on the honor can sometimes cloud over what really gets journalists’ attention: the noteworthy news item. So how can you transform the announcement or a light feature into a research-results type article when you submit your news on Newswise? Perhaps all it takes is a little tweaking of the headline and the description.

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