Thursday, August 29, 2013
Make Your Expert Relevant: Expert Pitch ProTip from Newswise
Take an existing expert pitch, op-ed, or feature profile and turn it into a relevant pitch responding to today’s news
Take an existing expert pitch, op-ed, or feature profile and turn it into a relevant pitch responding to today’s news
Newswise presents evidence based on quantitative data that embargoes enhance news coverage. Journalists like and use embargoed news. In our experience, embargoes serve as an icon for newsworthy releases.
Another sign of the times for a changing media landscape, the Chicago Sun-Times announced Thursday that they are letting go of the entire staff of photographers at the historic newspaper company. We share some thoughts about what this means for journalism, photographers, reporters, and media relations professionals, and invite you to discuss with us in our World Press Gallery group on LinkedIn.
Media relations professionals these days are successful when they act more like a freelance field office for the news industry, charged with covering their institution - not just issuing communiques and press releases on it’s behalf. Now, with developments like the Chicago Sun-Times laying off their photogs, media relations professionals trying to get stories placed within that paper might have an edge if they provide ready-to-use graphics with their news releases.
Media subscribers prefer the quality of content and organization they get with the Newswise wires and website.
The Daily Wire now includes Featured News Releases with special promotion for top stories with research and images, selected by Newswise staff each day.
Innovation in technology, quality in service, connecting journalists to trusted news sources for twenty years.
Do you ever post a news release about research being published in an academic journal? If so, Newswise subscriber Sharon Begley of the Thomson Reuters news agency has a special request for you.
When you are contributing a story to Newswise through our contribution form, it is always a good idea to make sure you are activating the links found in the text of your article. Reporters using Newswise have asked for links in news releases, especially when it comes to research published in a journal.
As a breaking news event, the tragic shooting in Aurora, CO last month serves as a compelling example of the media’s need for authoritative, informed, and above all, responsible experts to provide commentary and analysis of major world events. Whether they are covering a shooting rampage, a natural disaster, or the upcoming presidential election, qualified experts help the media make better news.