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Tuesday, May 03, 2011

Newswise Editorial Tip Part 1:  Writing a Headline For Your Meeting-Related News Release

If you’re writing a news release regarding your organization’s presentation of research at a scientific meeting, here are some ideas we recommend to get your story covered in the media by simply using a good headline.

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Posted by Craig Jones on 05/03 at 01:23 PM
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Thursday, April 21, 2011

Study of News Release Effectiveness

The natural history of news releases just received an evolutionary transfusion of vitality. News releases are very effective if done properly. News releases have been repeatedly declared dead, but those prognostications are completely false and missing the point.

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Posted by Roger Johnson on 04/21 at 09:55 AM
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Monday, December 20, 2010

Newswise Launches News Alert Feeds by Topic

Newswise delivers increasingly customized content with the addition of RSS feeds to our Channels.

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Posted by Thom Canalichio on 12/20 at 02:26 PM
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Tuesday, November 09, 2010

New Media Needs Old Media

Provocative presentation at PRSA International Conference makes the case for why New Media is not here to replace Old Media, but save it. 

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Posted by Zakira Beasley on 11/09 at 10:07 AM
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Wednesday, October 20, 2010

What to Expect from Daily Show/Colbert Report Rally in Washington?

“Stewart/Colbert Events Are Path to Deeper Political Activism,” says an expert at American University in Washington, D.C.  Will Stewart’s sincere plea to “take it down a notch,” ring true with apathetic youth?  Will Colbert’s satirical “fear march,” change the minds of skeptical hard-liners?

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Posted by Thom Canalichio on 10/20 at 01:21 PM
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Monday, October 11, 2010

Will the revolution be tweeted?

Two recent articles have taken the social media to task for not delivering on the supposed idealized promises of revolution and change we all naively projected onto networking sites like Facebook and Twitter.  If these criticisms are valid, what can we do to salvage the value of social media in our own personal and professional lives?

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Posted by Thom Canalichio on 10/11 at 04:23 PM
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Monday, September 20, 2010

Newswise Participating in PRSA Conference in Washington DC

Newswise Participating in PRSA Conference in Washington DC.jpg

We’re excited to be attending the PRSA International conference October 16-19 in our nation’s capitol.  We spend our days communicating with you by phone, email and the web, and we are looking forward to meeting you face to face.

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Posted by Zakira Beasley on 09/20 at 01:28 PM
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Friday, September 17, 2010

Commenting Now Open on Newswise

Have a point of view?  Like to discuss the news?  Want to express an opinion? 

Now you can comment on Newswise articles and share your thoughts on everything from the latest research, to expert analysis, and new scientific discoveries.  Join the conversation!

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Posted by Thom Canalichio on 09/17 at 08:47 AM
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Wednesday, September 01, 2010

Privacy vs. Participation for News Releases

Privacy vs. Participation for News Releases.jpg

When it comes to news releases, the cat is out of the bag.  News releases have been visible by the public for at least 18 years, but an entirely new level of transparency is emerging with social media.

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Posted by Roger Johnson on 09/01 at 03:33 PM
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Friday, July 30, 2010

News Releases, Social Media Discussed in “Changing Media Landscape” Conference

The College Media Conference (also fondly known as the former Keith Moore conference) was held in Baltimore last month.  Once again the organizers delivered a great program, with journalists from 15 media outlets sharing their insights, requests and critiques.

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Posted by Zakira Beasley on 07/30 at 10:03 AM
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