Newswise Blogs: PRwise

Wednesday, August 24, 2011

Google Translate on Newswise

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Newswise has recently introduced a new service by making Google Translate as simple as one click on any article of the more than 100,000 in our online database.  This makes clients’ news much more accessible to international journalists.

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Posted by Roger Johnson on 08/24 at 09:02 AM
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Monday, June 13, 2011

News Releases are Sources

Why don’t journalists link to primary sources?

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Posted by Roger Johnson on 06/13 at 08:00 AM
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Monday, May 16, 2011

Guest Blog: What Your PR Person Needs to Know

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Here are a few tips for PR folks and their clients about how to really get a journalist’s attention. May just be worth sharing it with your clients the next time they ask why you didn’t get them any coverage this week.

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Posted by Roger Johnson on 05/16 at 11:04 AM
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Thursday, April 21, 2011

Study of News Release Effectiveness

The natural history of news releases just received an evolutionary transfusion of vitality. News releases are very effective if done properly. News releases have been repeatedly declared dead, but those prognostications are completely false and missing the point.

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Posted by Roger Johnson on 04/21 at 09:55 AM
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Friday, March 25, 2011

Guest Blog: Re-Tweeting En Masse: Effective Tool or Message Killer?

Guest Blog: Re-Tweeting En Masse: Effective Tool or Message Killer?.jpg

Reviewing my Twitter feed today, I’m reminded about one of the major pitfalls of this tool – the en masse tweet or re-tweet.

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Posted by Roger Johnson on 03/25 at 11:00 AM
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Monday, February 07, 2011

Leaks, Embargoes, and Hard News

Embargoes are an important news phenomenon, and they are important to public relations professionals as well.  It’s not often that you actually read about embargoes in the news media, but in the recent New York Times Sunday Magazine, Bill Keller executive editor of the New York Times, discusses how and why his newspaper deals with embargoes.

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Posted by Roger Johnson on 02/07 at 11:36 AM
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Monday, November 29, 2010

Guest Blog: New York Times Above the Fold

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How does a media relations professional help a CEO come to terms with the reality of getting covered in a major newspaper and reframe the client’s expectation for “good press?”

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Posted by Roger Johnson on 11/29 at 04:41 PM
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Tuesday, November 09, 2010

Is the News Release Dead?

Searching Google for “press release is dead” yields lots of self-contradicting statements.  Do people that make statements like these believe their own declarations, or are they writing shock headlines for a lark?

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Posted by Roger Johnson on 11/09 at 08:47 AM
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Friday, October 22, 2010

Killing Death

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Be suspicious if someone tells you, “XYZ is dead.”  If XYZ is an inanimate thing, be especially cautious; the speaker might be a killer,  one with a necrophicidal fantasy.

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Posted by Roger Johnson on 10/22 at 02:22 PM
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Tuesday, September 21, 2010

Do Calendars Influence the News?

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In the natural history of news, timing is very important, of course. Knowing the influence of timing on news, does it follow that journalists pay attention to awareness events?  Although it doesn’t require much examination of awareness calendars to see that the association of events to dates seems arbitrary and artificial—there is no strong relationship of hunger to October as far as I know – awareness events are very popular.  Just look at the full calendar.

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Posted by Roger Johnson on 09/21 at 04:09 PM
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