Newswise Blogs: PRwise
Thursday, April 21, 2011
The natural history of news releases just received an evolutionary transfusion of vitality. News releases are very effective if done properly. News releases have been repeatedly declared dead, but those prognostications are completely false and missing the point.
Posted by
Roger Johnson on 04/21 at 09:55 AM
Categories:
New@Newswise •
PRwise •
Comments (0) •
Permalink
Friday, March 25, 2011
Reviewing my Twitter feed today, I’m reminded about one of the major pitfalls of this tool – the en masse tweet or re-tweet.
Posted by
Roger Johnson on 03/25 at 11:00 AM
Categories:
PRwise •
Permalink
Monday, February 07, 2011
Embargoes are an important news phenomenon, and they are important to public relations professionals as well. It’s not often that you actually read about embargoes in the news media, but in the recent New York Times Sunday Magazine, Bill Keller executive editor of the New York Times, discusses how and why his newspaper deals with embargoes.
Posted by
Roger Johnson on 02/07 at 11:36 AM
Categories:
PRwise •
Comments (0) •
Permalink
Monday, November 29, 2010
How does a media relations professional help a CEO come to terms with the reality of getting covered in a major newspaper and reframe the client’s expectation for “good press?”
Posted by
Roger Johnson on 11/29 at 04:41 PM
Categories:
PRwise •
Comments (0) •
Permalink
Tuesday, November 09, 2010
Searching Google for “press release is dead” yields lots of self-contradicting statements. Do people that make statements like these believe their own declarations, or are they writing shock headlines for a lark?
Posted by
Roger Johnson on 11/09 at 08:47 AM
Categories:
PRwise •
Comments (0) •
Permalink
Friday, October 22, 2010
Be suspicious if someone tells you, “XYZ is dead.” If XYZ is an inanimate thing, be especially cautious; the speaker might be a killer, one with a necrophicidal fantasy.
Posted by
Roger Johnson on 10/22 at 02:22 PM
Categories:
PRwise •
Comments (0) •
Permalink
Tuesday, September 21, 2010
In the natural history of news, timing is very important, of course. Knowing the influence of timing on news, does it follow that journalists pay attention to awareness events? Although it doesn’t require much examination of awareness calendars to see that the association of events to dates seems arbitrary and artificial—there is no strong relationship of hunger to October as far as I know – awareness events are very popular. Just look at the full calendar.
Posted by
Roger Johnson on 09/21 at 04:09 PM
Categories:
PRwise •
Comments (1) •
Permalink
Wednesday, September 01, 2010
When it comes to news releases, the cat is out of the bag. News releases have been visible by the public for at least 18 years, but an entirely new level of transparency is emerging with social media.
Posted by
Roger Johnson on 09/01 at 03:33 PM
Categories:
New@Newswise •
PRwise •
Comments (0) •
Permalink
Wednesday, August 04, 2010
Social media commenting on, or the ability of the public to interact with, news releases will impact the natural history of news, especially the natural history of the news release. Commenting on news releases is new; in fact it has not been done yet.
Posted by
Roger Johnson on 08/04 at 03:56 PM
Categories:
PRwise •
Comments (0) •
Permalink
Thursday, July 22, 2010
At Newswise, we’re especially interested in commenting, a basic concept of social media. We plan to introduce commenting on articles in late July. We’re introducing this in collaboration with Newswise contributing institutions. (See New@Newswise blog). We’ve already introduced a sharing module, another basic component of social media participation.
Posted by
Roger Johnson on 07/22 at 01:25 PM
Categories:
PRwise •
Comments (0) •
Permalink
Page 2 of 3 pages < 1 2 3 >
RSS Channels Index