Monday, June 14, 2010
Video Entices Eyes to your News Releases
Including video with your news release enhances its readership. Data consistently show an average of 24 percent more views of news releases with video.
Including video with your news release enhances its readership. Data consistently show an average of 24 percent more views of news releases with video.
Managing news or media coverage for a major international medical research meeting, and looking at the event from the point of view of the natural history of news, could be compared to herding a migration of wildebeest.
There is a lot of talk in the PR world about the evolution of the press release – gone are the days of print-outs and mailings – and some even herald the waning influence of the emailed press release (though my inbox provides copious evidence to the contrary).