Newswise Blogs: PRwise

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Tuesday, September 21, 2010

Do Calendars Influence the News?

Do Calendars Influence the News?.jpg

In the natural history of news, timing is very important, of course. Knowing the influence of timing on news, does it follow that journalists pay attention to awareness events?  Although it doesn’t require much examination of awareness calendars to see that the association of events to dates seems arbitrary and artificial—there is no strong relationship of hunger to October as far as I know – awareness events are very popular.  Just look at the full calendar.

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Posted by Roger Johnson on 09/21 at 04:09 PM
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Wednesday, September 01, 2010

Privacy vs. Participation for News Releases

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When it comes to news releases, the cat is out of the bag.  News releases have been visible by the public for at least 18 years, but an entirely new level of transparency is emerging with social media.

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Posted by Roger Johnson on 09/01 at 03:33 PM
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Wednesday, August 04, 2010

Content, Comments and Crowds: Changing the News Release

Social media commenting on, or the ability of the public to interact with, news releases will impact the natural history of news, especially the natural history of the news release. Commenting on news releases is new; in fact it has not been done yet.

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Posted by Roger Johnson on 08/04 at 03:56 PM
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Thursday, July 22, 2010

Commenting and Cognitive Surplus

At Newswise, we’re especially interested in commenting, a basic concept of social media.  We plan to introduce commenting on articles in late July.  We’re introducing this in collaboration with Newswise contributing institutions.  (See New@Newswise blog).  We’ve already introduced a sharing module, another basic component of social media participation.

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Posted by Roger Johnson on 07/22 at 01:25 PM
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Monday, June 14, 2010

Video Entices Eyes to your News Releases

Video  Entices Eyes to your News Releases.jpg

Including video with your news release enhances its readership.  Data consistently show an average of 24 percent more views of news releases with video.

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Posted by Roger Johnson on 06/14 at 10:26 AM
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Monday, June 07, 2010

Herding Wildebeests

Herding Wildebeests.jpg

Managing news or media coverage for a major international medical research meeting, and looking at the event from the point of view of the natural history of news, could be compared to herding a migration of wildebeest.

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Posted by Roger Johnson on 06/07 at 09:00 AM
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Sunday, January 04, 2009

5 Tips for Successful Non-Profit Public Relations

There is a lot of talk in the PR world about the evolution of the press release – gone are the days of print-outs and mailings – and some even herald the waning influence of the emailed press release (though my inbox provides copious evidence to the contrary).

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Posted by Thom Canalichio on 01/04 at 02:45 PM
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