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Newswise is designed to provide communications professionals with easy, efficient, and effective access to journalists. Our services distribute news directly to journalists who have requested it. Newswise can reduce your costs while greatly expanding your media relations effectiveness and enhancing the value of your information.
Distributing your news releases via Newswise greatly increases their visibility and accessibility to reporters. Journalists who receive our email wires have requested them from Newswise. Your information, when part of Newswise, becomes part of thousands of journalists' information-management systems. All news releases are sent directly to journalists' email addresses and are included in a full-text-searchable database where they remain available for years. The news is categorized into one of four libraries:
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research news and feature articles about science
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research news and feature articles about medicine
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research news and feature articles about business
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research news and feature articles covering social and behavioral sciences, arts and humanities, education, and popular culture |
A subscribing reporter receives via email the Daily Wire or biweekly virtual wires, which list the most recent news. Each wire includes a summary of and direct link to the full text of each release. Samples are available for review.
MedWire,
SciWire,
LifeWire,
BizWire.
The Newswise
Daily Wire, designed for journalists on daily deadline, contains all stories contributed the previous day.
In the online
archive, reporters may browse the most recent news releases or use a sophisticated, full-text-searchable database to select news releases by topic, submitting organization, or other criteria.
Also, organizations with a packet of five (5) or more research stories may send a Special Wire. These are described more thoroughly in the section below entitled "Publicizing Your Meeting".
Monthly Thematic Wires
Newswise provides many opportunities to promote your features and experts. Each month, Newswise hosts thematic wires that focus on seasonal issues. All participating organizations are invited to submit releases. Thematic Wire sample: the Matters of the Heart Wire.
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Relating to the Media
Newswise wire recipients are journalists whose relationship with us has evolved individually; some of these relationships span more than a decade, but each is based on respect, professionalism, and an important trust: that Newswise will exercise high editorial standards; deliver timely, newsworthy, and knowledge-based content efficiently; and empower our users with the technology to enhance its usefulness.
Thus, organizations who value Newswise as a partner in their media relations efforts have chosen more than our electronic distribution network — they have chosen our human one, an established network with trusted journalists and news organizations around the globe. It's a relationship that belies, after all, the virtual instantaneity of the Internet age — for it has been forged from over a decade of responsive, real-life interaction with journalists and media professionals.
Our users
speak
for themselves...
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Newswise Channels are an additional way we feature selected releases from the wires and highlight them in ways that are helpful to reporters.
Feature Channels are groupings of feature ideas that establish a thematic nexus around which writers can peruse, align, and juxtapose ideas to devise their own unique feature article about a trend, idea, or human-interest story.
Breaking News Channels are a rapid-response system to major (national and international) front-page news events that are expected to remain on the front page for several days. They provide access to experts, research, and background information related to breaking news events.
By offering a variety of formats in which reporters can access your stories, Newswise further ensures your releases the highest possible journalistic readership.
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Newswise Media Subscribers
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More than 2,100
media outlets
have one or more reporters subscribing to Newswise. The more than 3,800 staff
journalists
represent the complete spectrum of media outlets, including newspapers, general circulation magazines, wire services, broadcast media, and trade magazines. More than 4,750 journalists, including more than 900
freelance
reporters, currently subscribe to Newswise virtual wire services.
Subscribing journalists are distributed among these media types:
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Newswise Participating Organizations
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"I just wanted to tell you what an integral role Newswise has played in our strategy to position the University of Arkansas as a nationally competitive research university..." —Roger Williams
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More than 500 higher education and research
organizations
participate in this collaborative resource by providing their knowledge-based news. Last year, Newswise distributed more than 9,000 stories to our subscribing journalists. Newswise participating organizations include large research universities, small liberal arts colleges, major national associations, companies, publishers, and PR agencies.
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The Newswise News Service is our latest effort to expand the distribution of your news (beyond the traditional news media) to leading news portals, medical and health care websites, news databases, and to policy makers and news-attentive audiences.
The
Newswise News Service
provides an added value to participating institutions by expanding the distribution of your news directly to public sectors.
We have flexible fee schedules to fit your needs, whether you're a
nonprofit organization, a company (including trade associations and publishers), or a public relations agency.
Contact us
to participate in Newswise. We expect that you will have questions. Our experienced staff will address your questions and explore with you which Newswise membership would work best for your media relations program.
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"I look forward to posting more stories on Newswise and gaining national coverage for literally pennies per unit of publicity value."
—Will Sansom (see full letter)
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Our online contribution form provides easy steps for posting a news release. Submit your news by completing a few fields, then copy and paste the full text of the release to the form, including any special instructions. You choose the news library (SciNews, MedNews, BizNews, or LifeNews) and select the type of news (research results, feature, policy, announcements, etc.). The contributor receives an immediate email message confirming the receipt of the release. The submission is reviewed for completeness and consistency by Newswise editors. We do not edit your content, but we ensure a consistent and appropriate use of context fields, such as keywords, title, news library selection, abstract, etc. Stories posted by 5 P.M. (ET) will be processed and online by 6 A.M. the following day, and sent in the DailyWire and the next corresponding category wire.
Embargoed news is protected by our
password access system. Only full-time, professional journalists who provide clippings to verify their status are given PressPass access to embargoed news. Before their password is registered, the journalists must promise to honor all embargoes. Only research news may be embargoed. We work with the leading journals and scientific and medical societies to honor their concerns. View
reporters' thoughts
on embargoed news.
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News Release Video, Audio, and Images
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Newswise has added the ability to deliver multimedia content. Contributors can embed custom video and audio content directly into news releases, which are highlighted in the wires sent to journalists. To showcase such releases, Newswise has also opened a dedicated Video and Audio Library. Helpful icons identify whether stories have embedded video or audio content available.
Contributors to Newswise are encouraged to upload images to accompany their articles. Images will be displayed in a new image browser in the upper right corner of the article's full text. Users may scroll through the image gallery one image at a time, without reloading the main article in their browser. Read more about the new system here.
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"I use Newswise all the time. When I'm scanning Newswise, I'm looking for images that are relevant to the subject and to the reader. I'm always looking for links to images. I'm a reader, too, and am drawn more into an idea by its visual presentation."
—Kurt Loft, Tampa Tribune |
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"I've always felt Newswise was a great value since many medical and science writers browse it. It is not like other services where news releases disappear." —Bob Schwadron
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All news releases are posted to our archive and remain accessible for years. Journalists use this as a database of experts and background information. The powerful
search function allows you to retrieve stories by any keyword, source name, subject, date, or institution. Rather than offering simply a keyword search, our archive is full-text searchable — each word in the full text of the release is indexed for searching. The Newswise archive extends the shelf life of your news release for years.
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Web Clips Report
Upon logging in, at any time you may:
- view automatically-compiled web clip reports for each of your stories
- sort by publication name or release date
- view clips for any number of your stories simultaneously
- archive clips indefinitely or temporarily hide/permanently delete selected clips
- share unlimited, publication-quality reports with your colleagues and stakeholders via integrated HTML email
Monthly Reports
Each month, Newswise delivers (via email) a detailed
report
on the activity of your institution's news. We give general data for each news library and list the top, most accessed news releases. Your report also shows the hit counts for each news release you submit. Plus, we share feedback from subscribing journalists and your peers, along with other information regarding the effectiveness of Newswise.
Real Time
Newswise participating institutions may also access real-time hit counts for their news releases immediately after release. Simply go to www.newswise.com, log in, and click on "Real-Time Hit Counts" in the left sidebar under "PIO Tools".
Additional Reporting
Expanded reports allow you to gauge the diversity and quality of media attention to your news.
Newswise offers six different ways to highlight your experts.
Particularly, our expert query system allows reporters to request experts in one of four subject areas — SciNews, MedNews, BizNews, or LifeNews. The requests include a thorough description of the expert needed, deadlines, and contact information. Newswise forwards the requests via email to the appropriate participating higher education and research institutions. If your institution wants to respond to a reporter's query, you reply directly to the reporter via phone or email. Several sample
queries
are provided. This service is available only to nonprofit institutions and universities. View
reporters' thoughts
on the Newswise Query Service.
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Newswise Contact Directory
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The
Newswise Contact Directory
(NCD) is a database of universities, colleges, and other research organizations, designed to help journalists find media contacts. This tool maintains your contact information for media relations personnel and websites. This directory may be searched by institution name, location, subject area, or institution type. Entries in the Newswise Contact Directory are complimentary. Newswise participating institutions receive an enhanced display, however, which includes an institutional logo, multiple contacts, and three website listings.
To update your personal contact information in NCD:
- If you have registered with Newswise and have a username and password, simply log on to edit your listing. Click on "Edit My Preferences" (above the "Logout" button). You will see your personal contact information displayed, which you may edit by clicking the "Edit" link in the top right corner of your profile.
- If you are a PIO and have not yet registered with Newswise, please register using the PIO registration form. After receiving your username and password, you will be able to log in and edit your personal contact information following the above procedure.
To update your institutional data in NCD, or to modify or create new users at your institution:
- If your organization is a Newswise member, and you have been assigned privileges for "Manage Users" and/or "Manage Institutional Profile", you may log on and follow the appropriate link for "Manage Users" or "Institution Profile" under the "PIO Tools" section of the navigation column. (When an institution joins Newswise, our primary contact at that institution is automatically assigned all of the aforementioned privileges, which she may in turn assign to other users at her institution. To view the status of your current privileges, click the "Edit My Preferences" link at the top of the navigation column after logging in. Privileges are listed at the bottom of the "Personal Information" section.)
- If your organization is not a Newswise member, please send details of the changes you wish to make to your NCD listing to newswise@newswise.com.
Participating in PIOnet
PIOnet allows you to participate in an international forum of your peers to discuss professional issues in the area of media relations. Nearly one thousand public information officers (PIO's) at higher education and research institutions around the globe are involved in this internet conversation. Past conversations have covered a variety of topics related to institutional media relations programs, including the pros and cons of various distribution and clipping services, TV scams to be aware of, public relation policies and the utilization of "Web 2.0" as a media tool. We invite you to view previous conversations in our archives; however, if you would like to participate in the PIOnet listserve, you must join. To do so, please visit the PIOnet homepage and follow the subscription link or click here. For information about PIOnet etiquette, you may visit our guideline page. For a list of subscribers, see our membership directory.
Newswise maintains online calendars for
scientific
and
medical
meetings. Any institution may
submit
events for these calendars. They should be events at which reporters are welcomed and at which reporters can expect to find breaking news.
Newswise also maintains a
Guide to Awards
and a
Guide to Grants and Fellowships. These include descriptions, deadlines, and contact information for awards, grants, and fellowships for journalists. Any institution may post
notices
for media awards, grants, and fellowships.
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"Placing my releases with Newswise ensures that my release reaches its intended audience and does not get inadvertently deleted with unsolicited mail."
—Ken Satterfield (see full letter)
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Newswise provides institutions the option of creating a special edition of one of our wires to highlight news being presented at their annual meeting. These Special Wires provide journalists with a convenient way to view the news from a meeting in one email. Five or more research news releases are required for a Special Wire. You may view
Special MedWire and
Special SciWire samples.
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In addition, Newswise hosts Virtual Press Rooms (VPR) for major national research meetings. The VPR is a web page developed by Newswise under your direction that addresses press-related information about an event. The VPR includes information about press conferences and media briefings, instructions for press registration, location of press facilities, related news releases, and event contacts for reporters. You may view a sample:
Virtual Press Room. |
| Newswise offers a unique, direct, efficient, and affordable system to deliver news releases to journalists. Unlike data circuit wires (which are sent to central computers), costly database services offering unsolicited email options, hit-or-miss faxing, or slow, expensive postal mailing, Newswise conforms to the news-gathering style of journalists. Our wires offer journalists a manageable source of valued information. All in one email, reporters review the current research, or knowledge-based news, they want.
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"We can't afford to buy lists of US journalists, but we have been able to reach
audiences all over North America by posting key press releases to Newswise. I
have found Newswise brings in queries and follow-up calls from all over North America."
—Rosamund Snow, Society of Chemical Industry, UK
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