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NEWSWISE MONTHLY REPORT
Issue No. 37Delivering Your News WiselyDecember/January 2005


Your Individual Report

To view your individual hit counts for Dec (final) and (preliminary), as well as overall site statistics, click below:

December/January 2005

(For your previous monthly reports, please see the sidebar at right)


Leveraging the Archive
This month we explore advanced techniques for leveraging the Newswise Archive. Read below for more details.

About this Report
In this report, we look at ways of putting the Newswise Archive to work for you in the writing of your news releases, advanced search techniques, feedback from journalists, and success stories from participating institutions. We encourage your feedback (see suggestion box). It helps us to evaluate Newswise and make changes to better suit your needs. We look forward to hearing from you.

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Leveraging the Newswise Archive

In the past we have reported on reporters' use of the archive (see here). This month, we'd like to introduce the use of the archive as a valuable tool for you or your staff to employ in the process of writing news releases, and to examine the advanced search techniques that will help you get the most out of the archive. The Newswise release archive could be used as a resource for background on topics you are researching. It also might help define what is new or emerging in a particular area of research, for example.

The archive has more than 38,000 articles going back more than seven years. The best way to manage this archive is to use the "Search" page, accessible from the left hand navigation column under "Libraries," or by clicking here.

This advanced search page allows you to select the library, date range, or institution. You may specify words and phrases from the full text, of course, but over and above this, the "search tips" page—available via a link in the upper left of the search page—will help you craft more powerful searches. For example, two characters (" and +) are particularly helpful.

More Powerful Search Techniques

" the quotation mark
To find an exact phrase, such as "red wine," surround the phrase with double quotes
+ the plus sign
To require that a given word or phrase be included, precede the word or phrase with a plus sign. For example, notice the difference between the following two searches:

"red wine" heart

this search will return all articles that contain either the phrase "red wine" or the word "heart," or both—however, those that contain both will be ranked higher by relevance.

+"red wine" +heart

by inserting a plus sign before both the phrase and the word, the articles returned must contain both the phrase "red wine" and the word "heart".

Another example: Searching for "cell phone" finds more than 100 stories. However, searching for +"cell phone" +driver yields 7 articles. Both the term "cell phone" and the word "driver" must both be present in the article for it to be found.

You may then sort the found set of articles either by relevance (the default sort) or by date. When sorted by date, the recent piece by Lee Siegel from the University of Utah, which received such widespread coverage, shows up at the top.

One last example: A search on "tsunami" found 62 articles. Sorting by date showed that 32 of these were submitted since Dec 28, 2004, when Johns Hopkins University contributed the first release featuring experts on that date after the catastrophe in the Indian Ocean. Tsunamis remain in the news, and news releases on this topic are continuing to be contributed and effective. A release submitted as late as Jan 24 by Cornell University already has more than 2000 hits. The hit counts on tsunami releases varies widely.

The archive is full text searchable; every word in the release is indexed, other than articles and conjunctions, for example.

You may also look at all of the contributions from your own institution at any time by clicking on "Manage Articles" on the navigation column under "PIO Tools". You must first login to see these options, of course.

Our newest feature allows you to view "Real-Time Hit Counts" on your contributions immediately after they are contributed. Clearly, the hit counts begin to peak after the wire distribution, but you can see activity immediately.

Your Individual Report

This is the 37th edition of the Newswise Monthly Report in which you'll find:
  • Earlier results
    A preliminary report on access counts is now provided for files you've contributed during the most recent month, in addition to a final report on your prior month's activity. This allows you to track both preliminary and longer-range access counts for your stories.
  • Enhanced context
    Your reports are now provided within the greater context of this monthly Newswise report, which offers perspectives on your data not previously available, such as studies of how the media access and use Newswise and your stories. We also hope to utilize this "interactive" newsletter as a way of eliciting your suggestions and to acknowledge those who have contributed suggestions.


  • January 2005 Newswise Report (preliminary)

    (If your institution had contributed stories in January 2005, data on those stories would appear here. You will find overall site statistics below.)

    
    Table 1
    ============================================================
              Newswise January 2005 PRELIMINARY Report          
    ------------------------------------------------------------
              HITS ON ALL INSTITUTIONS' NEWS RELEASES 
                  By LIBRARY and TYPE OF STORY 
            (based on data gathered through 7-Feb-2005)
    ============================================================
    
    -----------------------------------------------------------
         Number of        Type               Access  Counts    
          JANUARY         of             ---------------------
        News Releases     Story           TOTAL    Avg   Median
    -----------------------------------------------------------
    
     MEDNEWS LIBRARY
           229  Research or Feature       98772     431     392
             0  Policy                       --      --      --
            15  Announcement               3283     219     212
    
     SCINEWS LIBRARY
            88  Research or Feature       53464     608     405
             0  Policy                       --      --      --
            12  Announcement               2612     218     214
    
     LIFENEWS LIBRARY
            71  Research or Feature       35907     506     361
             0  Policy                       --      --      --
             8  Announcement               1601     200     187
             3  Higher Ed Event             708     236     244
    
     BIZNEWS LIBRARY
            25  Research or Feature       12102     484     435
             0  Policy                       --      --      --
             4  Announcement                990     248     224
    
    

    View this month's Top Hit Stories


    December 2004 Newswise Report (final)

    (If your institution had contributed stories in December 2004, data on those stories would appear here. You will find overall site statistics below.)

    
    Table 1
    ============================================================
                Newswise December 2004 FINAL Report          
    ------------------------------------------------------------
              HITS ON ALL INSTITUTIONS' NEWS RELEASES 
                  By LIBRARY and TYPE OF STORY 
            (based on data gathered through 7-Feb-2005)
    ============================================================
    
    -----------------------------------------------------------
         Number of        Type               Access  Counts    
          DECEMBER         of             ---------------------
        News Releases     Story           TOTAL    Avg   Median
    -----------------------------------------------------------
    
     MEDNEWS LIBRARY
           207  Research or Feature      120785     584     459
             1  Policy                      407     407     407
            18  Announcement               4351     242     230
    
     SCINEWS LIBRARY
           110  Research or Feature       61579     560     484
             0  Policy                       --      --      --
            10  Announcement               2584     258     250
    
     LIFENEWS LIBRARY
            65  Research or Feature       36965     569     462
             0  Policy                       --      --      --
             5  Announcement               1370     274     268
             3  Higher Ed Event             872     291     263
    
     BIZNEWS LIBRARY
            17  Research or Feature        9443     555     539
             0  Policy                       --      --      --
             3  Announcement                944     315     298
    
    
    

    View this month's Top Hit Stories

    Top

    Journalists Respond
    "I am enjoying Newswise. I review it daily."
    --Deborah Shelton, St. Louis Post-Dispatch
    "I am finding Newswise useful. I have gained some good story ideas and news briefs off the wire"
    --Matthew E. Bashalany, HCPro, Inc.
    "I find Newswise useful and helpful. Most days, I click through to at least one of the index items. From those, I occasionally look further into an issue to develop an article."
    --Malcolm Spicer, Disability Funding Week

    Top

    Success Stories
    University of Alberta

    The release "Researchers Invent Energy-Saving Computer Chip" appeared in:

    Edmonton Journal
    Edmonton Sun
    A-Channel
    CBC TV
    CBC Radio
    Glove and Mail
    Ottawa Citizen
    Montreal Gazette
    Vancouver Sun
    Victoria Times Colonist
    Regina Leader Post
    CP Newswire
    Calgary Herald
    Phys.org
    Canada.com
    Innovations Report (Holland)
    Science Daily
    California Computer News Magazine
    ComChip
    Space Daily
    DV Hardware
    ABC Science Online


    University of Bristol

    The release "Crochet Some Chaos for Christmas" was covered by:

    Aachener Nachrichten (Germany)
    American Mathematics Society: Math in the Media
    BBC Education News
    BBC Radio Bristol
    BBC Three Counties Radio
    Bristol Evening Post
    Canadian Public Radio
    Channel 4 News
    Columbus Despatch
    Daily Mail
    HTV Bristol
    Metro
    National Post (Canada)
    ORF (Austria, TV)
    Russian TV
    Society of Industrial and Applied Mathematics News
    The Chronicle of Higher Education
    Times
    Times Higher
    Venue


    Mayo Clinic

    The release "Key to "Low Metabolism" -- and Major Factor in Obesity" appeared in:

    Washington Post
    NY Times
    USA Today
    Science Daily
    Times (UK)
    CBC
    WebMD
    San Angelo Standard-Times
    NPR
    London Daily Telegraph
    The Scotsman
    Star Tribune
    Denver Channel
    Minneapolis Star Tribune
    Guardian
    Sydney Morning Herald


    University of Utah

    The release "Cell Phone Users Drive Like Old Folks" appeared in:

    NBC Today Show
    United Press International
    Reuters
    Science Now
    Discovery Channel Canada's Daily Planet show
    HealthDay News
    KSL Radio
    Ogden Standard Examiner
    Seattle Post Intelligencer
    SeniorJournal.com
    BBC
    WBZ, Boston
    CBS Early Show
    ABC radio in Detroit
    CBS radio, Seattle
    CBS radio, San Francisco
    NBC radio, New York

    Top