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NEWSWISE MONTHLY REPORT
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| Issue No. 38 | Delivering Your News Wisely | January/February 2005 |
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Your Individual Report
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To view your individual hit counts for Jan (final) and Feb (preliminary), as well as overall site statistics, click below:
January/February 2005
(For your previous monthly reports, please see the sidebar at right)
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| Enhanced Relationship with Journalists |
| This month we discuss Newswise efforts to enhance our relationship with freelance journalists. Read below for more details. |
| About this Report |
| In this report, we've included information about Newswise's relationship to journalists, feedback from journalists, and success stories from participating institutions. We encourage your feedback (see suggestion box). It helps us to evaluate Newswise and make changes to better suit your needs. We look forward to hearing from you. |
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Newswise and Feature Stories |
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At Newswise we are continually striving to strengthen the relationship we have with our subscribing journalists so that we can increase their loyalty to Newswise and therefore to our member institutions. We feel that freelance journalists are a vital part of this group.
We recently surveyed the more than one thousand freelance Newswise subscribers to learn how Newswise could better serve them. Reporters were presented with a list of options for new services and asked to comment on how useful they thought they would be. More than 44% responded. As a result of this response, we are currently working on several new services for freelance journalists.
Of these new services for journalists, the most relevant to our contributing members are the ideas of increasing the amount and improving the quality of feature news carried on Newswise and enhancing the context of feature contributions.
The reporters responded quite favorably to the idea of an enhanced feature news service. Most of the responders ranked having more feature items available as a positive development. We also discovered that most of our freelance writers consider themselves feature writers, which is probably obvious, but now we have the data.
We did not ask for comments but received a few about this particular topic. Some freelancers' comments include:
"This sounds very helpful. We often come up with the ideas from the briefings and news—but having feature ideas along with the briefings would be an extra nice touch."
"This I've always thought would be a good idea."
"I think it would be good to broaden your story base."
Another aspect of this service is that we would offer journalists the choice of whether to subscribe to feature stories or not. Daily, hard news reporters would probably choose not to receive them, but the positive response by the freelance sector indicates that there would be a large group that would subscribe. Similarly, many of the magazine reporters would predictably subscribe to feature/trend/expert stories.
One way we have already begun to expand on the idea of a Newswise Feature Service is to offer thematic special wires. These special wires not only give journalists a solid launching pad for writing feature stories, but also provide our contributors a way to showcase their experts. In the past few months we have offered the Winter/Holiday Special Wire, a Politics Special Wire, and a Heart Health/Valentine's Day Special Wire. Many of the stories from these wires were among our Top Hit stories in recent monthly reports.
We plan to continue offering these thematic special wires on a regular basis and plan to have an editorial calendar of these offerings. Sometimes they will be related to current events, and other times related to topics of interest, such as awareness months. If you have ideas for thematic special wires that you would be interested in contributing releases to, please email them to info@newswise.com.
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Your Individual Report
This is the 38th edition of the Newswise Monthly Report in which you'll find:
Earlier results
A preliminary report on access counts is now provided for files you've contributed during the most recent month, in addition to a final report on your prior month's activity. This allows you to track both preliminary and longer-range access counts for your stories.
Enhanced context
Your reports are now provided within the greater context of this monthly Newswise report, which offers perspectives on your data not previously available, such as studies of how the media access and use Newswise and your stories. We also hope to utilize this "interactive" newsletter as a way of eliciting your suggestions and to acknowledge those who have contributed suggestions.
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February 2005 Newswise Report (preliminary)
(If your institution had contributed stories in February 2005, data on those stories would appear here. You will find overall site statistics below.)
Table 1
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Newswise February 2005 PRELIMINARY Report
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HITS ON ALL INSTITUTIONS' NEWS RELEASES
By LIBRARY and TYPE OF STORY
(based on data gathered through 10-Mar-2005)
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Number of Type Access Counts
FEBRUARY of ---------------------
News Releases Story TOTAL Avg Median
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MEDNEWS LIBRARY
274 Research or Feature 122404 447 366
0 Policy -- -- --
21 Announcement 4387 209 202
SCINEWS LIBRARY
123 Research or Feature 60524 492 387
0 Policy -- -- --
21 Announcement 4534 216 206
LIFENEWS LIBRARY
86 Research or Feature 40945 476 407
2 Policy 499 250 250
9 Announcement 2223 247 253
5 Higher Ed Event 1153 231 214
BIZNEWS LIBRARY
22 Research or Feature 10836 493 440
0 Policy -- -- --
3 Announcement 580 193 185
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January 2005 Newswise Report (final)
(If your institution had contributed stories in January 2005, data on those stories would appear here. You will find overall site statistics below.)
Table 1
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Newswise January 2005 FINAL Report
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HITS ON ALL INSTITUTIONS' NEWS RELEASES
By LIBRARY and TYPE OF STORY
(based on data gathered through 10-Mar-2005)
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Number of Type Access Counts
JANUARY of ---------------------
News Releases Story TOTAL Avg Median
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MEDNEWS LIBRARY
228 Research or Feature 110529 485 437
0 Policy -- -- --
15 Announcement 3562 237 220
SCINEWS LIBRARY
88 Research or Feature 59216 673 474
0 Policy -- -- --
12 Announcement 2892 241 235
LIFENEWS LIBRARY
71 Research or Feature 40274 567 413
0 Policy -- -- --
8 Announcement 1852 232 225
3 Higher Ed Event 1011 337 356
BIZNEWS LIBRARY
25 Research or Feature 14165 567 474
0 Policy -- -- --
4 Announcement 1225 306 273
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| Journalists Respond |
"Yes, I ADORE Newswise!!!!! I host a weekly radio show and share many of the news highlights that are posted on Newswise. I especially like to share the interesting and unusual ones, such as whether or not it is wise for a man to keep his laptop on his lap. My listeners LOVE these updates and learn so much from them. Your info is terrific and is helping to make my show a hit!"
--Janis Roszler, WNN talk radio |
"Newswise is an excellent service. I find the daily wires helpful and
informative, and appreciate the well-designed layout and navigational ease
of the website."
--Anna Delany, www.calorieking.com |
"I'm very happy with your service and have gotten many story ideas from it."
--Nadja Geipert, freelance |
"I've found Newswise to be a terrific resource! I consult the site on a daily basis. I appreciate your services."
--Kathryn Senior, freelance (UK) |
Testimonials
March 9, 2005:
Well, I've been busy for a day and a half fielding calls and making interview arrangements for our professor in the space tether story [posted to Newswise.] Discovery Channel Canada is sending a crew to do a 4-5 minute feature and the New Scientist magazine has a web article and is doing a print story. Also, the CBC did an interview.
Now that I can pitch this as a story receiving international coverage, I'll have a lot more leverage.
We are thrilled! Thanks for all your help.
—Karen Lykins, News Bureau Director, Tennessee Technological University
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March 4, 2005:
I would also like to convey how valuable your service has been to our association. I have several other duties besides public relations. Using your service to post news releases about our members' research has allowed me to be highly effective with the time I have available. It has also produced great results. For example, one of the releases we posted about potential nerve damage caused by improper golf grip was picked up by print and online news outlets across the globe. A Google search brought up articles from Taiwan, Australia, India, the Middle East, and many outlets in the U.S. We had a potential audience in the tens of millions, perhaps more.
—Mark Wenger, Marketing and Communications Director, American Association of Neuromuscular & Electrodiagnostic Medicine
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Success Stories
National Institute of Environmental Health Sciences (NIEHS)
The release "U.S. Government List of Cancer-Causing Agents Grows" appeared in:
ABC News
ABC News online
Arizona Daily Star
Associated Press
Baltimore Sun
Billings Gazette
Bloomberg
Boston Globe
Bradenton Herald
Canadian Press online
Cape Cod Times
Capitol Reports
CBS
CBS Market Watch
Charlotte Observer
Chicago Tribune
CNN Money online
CNN online
Columbus Ledger-Inquirer
Concord Monitor online
CTV.ca
Daily Press (Hampton Roads, Va.)
Dallas News
Detroit Free Press
Fox News Channel online
Gainsville Sun
Grand Forks Herald
Health Central
Health Talk
Herald Today
Lexington Herald Leader (Ky.)
Los Angeles Daily News
Los Angeles Times
Macon Telegraph
Marin Independent Journal
Medical News Today
Miami Herald
MSNBC
Napa News online
New York Post
New York Times
News & Observer
News-Sentinel
Newsday
Newsweek
NPR
Orange County Register
Philadelphia Inquirer
Reuters
Salt Lake Tribune
San Diego Union Tribune
San Francisco Chronicle
San Jose Mercury News
San Mateo Daily Journal
Santa Maria Times
Science Blog
Science Daily
Seattle Post Intelligencer
Seattle Times
Senior Journal
SF Gate online
Sign On San Diego
Spokesman Review online (Spokane)
Star Banner online
Sun-Herald (Miss.)
Sydney Morning Herald
Tallahassee Democrat
USA Today
Washington Post
Washington Times
Yahoo
Ohio State University
The release "Mothers in the Workplace Held to Stricter Standards" appeared in:
Miami Herald
Kansas City Star
San Jose Mercury News
Also from Ohio State University:
The release "Researchers Map the Sexual Network of an Entire High School" was covered by:
Time magazine
Washington Post
Scripps Howard News Service
Toronto Globe and Mail
Toronto Star
Reuters News Service
Deutsche Presse-Agentur
Florida State University
The release "What's for Lunch on Inauguration Day?" was covered by:
AZ Central
Akron Beacon Journal
Sun Sentinel
Kansas City Star
Times Leader
Tallahassee Democrat
The Institute for Genomic Research (TIGR)
The release "Genome of Bacterium That Helps Clean Up Groundwater Pollutants" appeared on:
New York Times
Science Now
New Scientist
Voice of America
Baltimore Sun
Reuters
Wired News
Better Humans
South Africa Independant
Sydney Morning Herald
Hindustan Times
MSNBC
University of Missouri-Columbia
The release "Physical Inactivity for Two Days Increases Risk of Serious Illness" was covered by:
WFMS-FM, IN
BetterHumans.com
United Press International wire
Ivanhoe Broadcasting
London Times (online)
WebIndia123.com
Health India (online)
HindustanTimes (online)
HealthandAge.com
St. Louis Post-Dispatch, MO
Science Daily (online)
London Times (online)
Health & Medicine Week (online)
Life Science Weekly (online)
Fitness & Wellness Business Week (online)
Biotech Week (online)
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