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NEWSWISE MONTHLY REPORT
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| Issue No. 39 | Delivering Your News Wisely | February/March 2005 |
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Your Individual Report
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To view your individual hit counts for Feb (final) and Mar (preliminary), as well as overall site statistics, click below:
February/March 2005
(For your previous monthly reports, please see the sidebar at right)
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| Embargoed News Effectiveness |
| This month we investigated the effectiveness of putting embargoed research news releases on Newswise. Read below for more details. |
| About this Report |
| In this report, we've included information about the effectiveness of embargoed research news releases posted to Newswise, feedback from journalists, and success stories from participating institutions. We encourage your feedback (see suggestion box). It helps us to evaluate Newswise and make changes to better suit your needs. We look forward to hearing from you. |
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The Effectiveness of Embargoed Research News |
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This month we investigated the effectiveness of putting embargoed research news releases on Newswise. For each of the 178 embargoed news releases submitted to Newswise during the month of March, we performed a Google News search (based on keywords chosen by a Newswise editor) one to two days after the embargo expired. This was by no means a thorough search of the news media—so many clips will have been missed—however it provides a quick assessment and shows the effectiveness of this media relations strategy: the distribution of embargoed news.
We found at least one clip for 97% (or 173 of 178) of the embargoed releases. We have categorized these by library in the chart below.
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Library
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Stories with Clips
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Percentage
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| SciNews | 31 of 34 | 91.2% |
| MedNews | 135 of 139 | 98.5% |
| LifeNews | 5 of 5 | 100% |
| BizNews | n/a | n/a |
This demonstrates a high probability of effectiveness for embargoed news on Newswise. Similarly, while there is a high probability that the embargoed news will be used by journalists and will appear in print, the stories are also picked up widely by multiple media outlets. For 63% of the releases, we found five or more clips. To view sample clips for some of these releases click here. Again, please keep in mind that these data were generated from a one-time Google search within two days after the embargoes expired.
While doing this research, we noticed several media outlets that regularly picked up news releases. The chart below shows a few of the publications and their rate of use of embargoed stories within a single month:
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Media Outlet
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# of Embargoed
Stories (out of 178)
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% of Stories Used
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| ABC | 61 | 34% |
| Atlanta Journal Constitution | 27 | 15% |
| Forbes | 44 | 25% |
| Reuters | 35 | 20% |
| Washington Times | 41 | 23% |
Because of the careful vetting process Newswise uses to approve journalists for access to embargoed material, we have been approved to host embargoed news by the leading journals and medical and scientific societies. For example, some of the embargoed releases in this study were published in the following journals:
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- Archives of General Psychiatry
- Archives of Internal Medicine
- BMJ
- CHEST
- JAMA
- Journal of Allergy & Clinical Immunology
- Journal of Pediatrics
- Lancet
- NEJM
- Neurology
- New Scientist
- PNAS
- Science
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Journalists routinely employ multiple sources, so we can't infer from the data above that Newswise was necessarily the sole source for each of these clips. We can say that for all the embargoed stories that generated clips, media outlets with one or more Newswise subscribing journalists on staff figure prominently, and furthermore, exposure to the news from multiple sources often makes strategic sense for an effective media relations campaign. Newswise is trusted by journalists as an essential component in this process, and many of our subscribing journalists have relationships with us spanning more than a decade.
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This cursory study of clips reflects overall effectiveness. A more comprehensive clipping service over a period of several months would generate a larger volume of clips, especially by those that are not routinely found on Google News. However, this study demonstrates ample effectiveness within a short time after the embargo date. This is the second time we have performed this study within 3 years, and in both cases, we have found that placing embargoed research news on Newswise almost guarantees effectiveness in terms of finding clippings.
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Your Individual Report
This is the 39th edition of the Newswise Monthly Report in which you'll find:
Earlier results
A preliminary report on access counts is now provided for files you've contributed during the most recent month, in addition to a final report on your prior month's activity. This allows you to track both preliminary and longer-range access counts for your stories.
Enhanced context
Your reports are now provided within the greater context of this monthly Newswise report, which offers perspectives on your data not previously available, such as studies of how the media access and use Newswise and your stories. We also hope to utilize this "interactive" newsletter as a way of eliciting your suggestions and to acknowledge those who have contributed suggestions.
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March 2005 Newswise Report (preliminary)
(If your institution had contributed stories in March 2005, data on those stories would appear here. You will find overall site statistics below.)
Table 1
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Newswise March 2005 PRELIMINARY Report
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HITS ON ALL INSTITUTIONS' NEWS RELEASES
By LIBRARY and TYPE OF STORY
(based on data gathered through 7-Apr-2005)
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Number of Type Access Counts
MARCH of ---------------------
News Releases Story TOTAL Avg Median
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MEDNEWS LIBRARY
310 Research or Feature 119916 387 333
3 Policy 558 186 168
24 Announcement 4932 206 201
SCINEWS LIBRARY
155 Research or Feature 73739 476 373
1 Policy 272 272 272
15 Announcement 2877 192 179
LIFENEWS LIBRARY
100 Research or Feature 43109 431 385
0 Policy -- -- --
16 Announcement 3194 200 189
6 Higher Ed Event 1256 209 209
BIZNEWS LIBRARY
33 Research or Feature 23899 724 455
1 Policy 199 199 199
10 Announcement 2215 222 222
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February 2005 Newswise Report (final)
(If your institution had contributed stories in February 2005, data on those stories would appear here. You will find overall site statistics below.)
Table 1
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Newswise February 2005 FINAL Report
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HITS ON ALL INSTITUTIONS' NEWS RELEASES
By LIBRARY and TYPE OF STORY
(based on data gathered through 7-Apr-2005)
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Number of Type Access Counts
FEBRUARY of ---------------------
News Releases Story TOTAL Avg Median
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MEDNEWS LIBRARY
274 Research or Feature 134609 491 398
0 Policy -- -- --
21 Announcement 4902 233 228
SCINEWS LIBRARY
123 Research or Feature 67763 551 422
0 Policy -- -- --
21 Announcement 5154 245 234
LIFENEWS LIBRARY
86 Research or Feature 45810 533 438
2 Policy 566 283 283
9 Announcement 2460 273 257
5 Higher Ed Event 1437 287 273
BIZNEWS LIBRARY
22 Research or Feature 12556 571 522
0 Policy -- -- --
3 Announcement 767 256 274
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| Journalists Respond |
"There is no question, your site is the premier site for information on embargoed medical journal articles and medical conference releases. We go to it several times a day, and rely on it to make sure we don't miss an important study. You give us great lead time, and you are often a "one-stop-shopping" site for the medical news WE deliver to our viewers. Thanks so much for your service."
—Mike Rosen, MD, Daily HealthFeed |
"It's been a very helpful resource and I appreciate the priviledge of being able to access the information, which has been the progenitor for many health stories that I've recently done. Keep up the great work!!!!"
—Jim Newman, WBTV-TV (CBS Charlotte) |
"I am enjoying it. Has given me some things to think about and has helped generate story ideas. Thanks."
—Cindy Sutter, Boulder (CO) Daily Camera |
"I find most of it quite useful. I do a research briefs column each month and Newswire gives me some good leads."
—Dan Crummett, Texas Farmer-Stockman |
"I visit Newswise every day and I have found a few very useful articles. Thanks."
—Shereen Jegtvig, Nutrition.about.com |
"I wanted to let you know I enjoy getting the business news that you send. It is helpful to our publication for story ideas. I looked at some of your other services. I didn't realize you had a way to directly contact experts. I think that is an extremely useful tool that I will probably be using in the future."
—Melissa Booraem, Gwinnett Business Journal |
"I actually find Newswise one of the better bits of info that floods into my mail box, I've seen several good story ideas in there. thanks."
—Matt Phillips, Bakersfield Californian |
Success Stories
University of Michigan Health System
The release Study Finds Happiness Persists Despite Illness appeared in:
NPR
NY Times
Reuters
HealthDay
WebMD
The Conference Board
The release More than 95 Percent of Parents Monitor Their Children's Online Activities appeared in:
Philadelphia Inquirer
Financial Times
Miami Herald online
Newsday
Adweek
Scottsdale Tribune
Fort Collins Coloradoan
Society of Chemical Industry
The release Virtual Food Components Take the Guesswork Out of Healthy Eating was covered by:
CBC News
myDNA
Medical News Today
View More Success Stories >>
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