NEWSWISE MONTHLY REPORT
Issue No. 1Delivering Your News WiselyFebruary 2002
Newswise Links

Reporter Subscribers
SciWire2191
MedWire2353
BizWire926
LifeWire1375
DailyWire734

Acknowledgements
Earle Holland
Becky Soglin

Suggestion Box
If you have any comments or suggestions about how Newswise can better serve you, please contact us.
Your Individual Report
To view your individual hit counts for December and preliminary hit counts for January, as well as overall site statistics, click here.

Newswise and the New York Times
Recently, Newswise staff members investigated how many of our subscribing journalists at the New York Times used news releases distributed through Newswise. We had startling results and have documented them for you in this report. View Results.

About this New Format
Welcome to your Newswise Monthly Report. As you can see, we have a new format. It will deliver your individual hit counts and general data, share feedback from our subscribing journalists and your peers, and give you information regarding the effectiveness of Newswise.

In this report, we've included information on New York Times reporters use of Newswise, feedback from journalists at UPI, NBC and many other media outlets, and success stories from participating institutions. We encourage your feedback (see the survey and suggestion box). It helps us evaluate Newswise and make changes to better suit your needs (see Acknowledgements). We hope you will find this new format useful and look forward to receiving it each month. We look forward to hearing from you.
Journalists Respond
Jane Oppermann, The Daily Herald, Illinois
Kevin Dowling, Freelance, UK
Sarah Smith, Parenting Magazine
Helen Chickering, NBC News Channel, North Carolina
Michael Martin, United Press International (UPI)
Todd Husty, WESH-TV (NBC Orlando)
View Responses

Success Stories
University of Utah
American Psychological Association (APA)
View Success Stories
Submit a Success Story

Survey
This month's survey topic is your Newswise Monthly Report.
Take Survey.

Newswise and the New York Times Cont'd

After carefully matching up NY Times stories from November 1, 2001 to January 31, 2002 against news releases which had been submitted to Newswise we found:

Three New York Times journalists who subscribe to Newswise wires regularly wrote articles based on news releases sent on our wires. Twenty of the stories written by these three journalists from November to January were from Newswise. The chart below lists these stories by journalist. We have included the date the news release was submitted to Newswise, a link to the release on our site, the submitting institution, the date the story was published in the New York Times and a link to the New York Times article.

While it is not possible to prove that these reporters used Newswise as the source for the story, the pattern indicates that they did.

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NW DateNewswise FilenameInstitutionNYTimes DateNYTimes Story
1-26-02COLON2.JHM Johns Hopkins Medical Institutions1-31-02New Gene Test May Provide Early Signs of Colon Cancer
1-11-02LACTOSE.UCL University of California, Los Angeles (UCLA), Health Sciences1-14-02As Scientists Pinpoint the Genetic Reason for Lactose Intolerance, Unknowns Remain
1-11-02ACCRED.UMI University of Michigan1-22-02What Hospitals' Scores Don't Measure
1-10-02STROKE14.HRT American Heart Association (AHA)1-22-02M.R.I. Zooms In on Stroke Candidates
1-8-02MCP2.MMC Mayo Clinic1-22-02Piercing's Popularity, Beyond the Ears
1-3-02STROKE13.HRT American Heart Association (AHA) 1-29-02Linking Anxiety, Depression and Strokes
12-21-01KINGSLEY.SUM Stanford University Medical Center1-8-02Genes Help Identify Oldest Human Population
12-19-01PACIFIER.ADA American Dental Association (ADA)1-1-02Experts Revisit Perils of Thumb-Sucking
12-15-01JAVAJOLT.UAZ University of Arizona1-1-02A Pick-Me-Up for Sagging Mental Acuity
12-15-01WOMEN2.AAN American Academy of Neurology (AAN)1-1-02A Gain From Hormone Replacement
12-4-01FATSTUDY.PUR Purdue University12-11-01On the Tongue, Fat Passes Taste Test
11-21-01SIBLING.MSU Michigan State University12-4-01Asthma Risk Often Begins Before Birth
11-15-01EBVIRUS.TMB University of Texas Medical Branch at Galveston11-27-01Off to Mars, Then to the Drugstore
11-14-01OSTROFF.MSK Memorial Sloan-Kettering Cancer Center11-27-01Help for Those Willing to Kick a Habit
11-10-01ATTITUDE.JHM Johns Hopkins Medical Institutions11-27-01In Heart Disease, Head Can Be an Ally
11-10-01GARLIC.ASM American Society for Microbiology (ASM)11-27-01Keeping Malaria at Bay, With Garlic
11-10-01LYME.ASM American Society for Microbiology (ASM)11-20-01Lyme Ticks May Be Rolling on the River
11-6-01PAIN2.AAN American Academy of Neurology (AAN)11-20-01Easing Pain Rooted in Nervous System
11-1-01DOWNS.UMI University of Michigan11-13-01Early Walking for Babies With Down's
11-1-01RESTENOS.HRT American Heart Association (AHA)11-13-01After Angioplasty, Silent Symptoms

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Your Individual Report


This is the first edition of a new monthly report format in which you'll find:
  • Earlier results
    A preliminary report on access counts is now provided for files you've contributed during the most recent month, in addition to a final report on your prior month's activity. This allows you to track both preliminary and longer-range access counts for your stories.
  • Enhanced context
    Your reports are now provided within the greater context of this monthly Newswise report, which offers perspectives on your data not previously available, such as studies of how the media access and use Newswise and your stories. We also hope to use this "interactive" newsletter as a way of eliciting your suggestions, and to acknowledge those who have contributed suggestions.

  • January 2002 Newswise Report (preliminary)

    (If your institution had contributed stories in January 2002, data on those stories would appear here. You will find overall site statistics below.)

    
    Table 1
    ============================================================
              Newswise January 2002 PRELIMINARY Report          
    ------------------------------------------------------------
              HITS ON ALL INSTITUTIONS' NEWS RELEASES 
                  By LIBRARY and TYPE OF STORY 
            (based on data gathered through 12-Feb-2002)
    ===========================================================
    
    -----------------------------------------------------------
          Number of       Type               Access  Counts    
           JANUARY         of             ---------------------
        News Releases     Story           TOTAL    Avg   Median
    -----------------------------------------------------------
     MEDNEWS LIBRARY
           129  Research or Feature       17027     132     104
             1  Policy                       25      25      25
            15  Announcement                276      18      13
    
     SCINEWS LIBRARY
            97  Research or Feature       12010     124     102
             1  Policy                       25      25      25
            10  Announcement                320      32      28
    
     LIFENEWS LIBRARY
            38  Research or Feature        2317      61      45
             1  Policy                       10      10      10
            16  Announcement                137       9       7
             3  Higher Ed Event              40      13      16
    
     BIZNEWS LIBRARY
            31  Research or Feature        1300      42      33
             0  Policy                       --      --      --
             5  Announcement                 49      10       9
    
    
    
    

    View this month's Top Hit Stories


    December 2001 Newswise Report (final)

    (If your institution had contributed stories in December 2001, data on those stories would appear here. You will find overall site statistics below.)

    
    Table 1
    ============================================================
                 Newswise December 2001 FINAL Report          
    ------------------------------------------------------------
             HITS ON ALL INSTITUTIONS' NEWS RELEASES 
                 By LIBRARY and TYPE OF STORY 
             (based on data gathered through 12-Feb-2002)
    ===========================================================
    
    -----------------------------------------------------------
           Number of    Type                 Access  Counts    
             News        of               ---------------------
           Releases     Story             TOTAL    Avg   Median 
    -----------------------------------------------------------
     MEDNEWS LIBRARY
           123  Research or Feature       15512     126     101
             1  Policy                       22      22      22
            22  Announcement                589      27      22
    
     SCINEWS LIBRARY
            80  Research or Feature        9677     121     100
             1  Policy                      195     195     195
             9  Announcement                487      54      62
    
     LIFENEWS LIBRARY
            64  Research or Feature        4301      67      52
             1  Policy                        5       5       5
            14  Announcement                 92       7       5
             1  Higher Ed Event              53      53      53
    
     BIZNEWS LIBRARY
            32  Research or Feature        1903      59      47
             0  Policy                       --      --      --
             2  Announcement                 32      16      16
    
    
    
    

    View this month's Top Hit Stories

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    Journalists Respond

    "I'm a freelance journalist in the UK and I find your service an invaluable source of leads. I don't know why our own universities can't pool and publish information in a similarly cooperative and coordinated way."
    --Kevin Dowling, Freelance, UK
    "How am I enjoying Newswise? I love it, just love it!! What a resource! I've already used several wires for columns from your site, am currently working with someone at The Academy of Orthopaedic Surgeons, thanks to Newswise."
    --Jane Oppermann, The Daily Herald, Barrington, Illinois
    I've found Newswise to be very useful. I was signed up at my last job, too (at Psychology Today) and it's wonderful how I've found great leads on it for both PT and Parenting.
    --Sarah Smith, Parenting Magazine
    I love Newswise - use it daily for our NBC feed -thanks!
    --Helen Chickering, NBC News Channel, North Carolina
    Ran two Newswise stories that turned out well. One turned up on CNN and DrudgeReport (about Republicans having more nightmares than Democrats). It was exclusive to you and we broke it (haven't seen it anywhere else and the two news companies that picked it up sourced us).
    --Michael Martin, United Press International (UPI)
    I've been subscribing and really using your service for, what?, 5 years? We just had another story picked up by NBC... a story we did because of your service (kids' back-packs). Thanks for being our "silent scoop" partner.
    --Todd Husty, WESH-TV (NBC Orlando)
    View More Responses

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    Acknowledgements

    To recognize contributions to our collaboration at Newswise, we want to thank those of you who make suggestions to this resource for journalists. Second, we want to encourage all of you to participate in this way.

    ***

    Earle Holland, Director, Research Communications, Ohio State University, suggested the new "preliminary" reports on the most recent month's data.

    Newswise reports date back to 1994, when we introduced quarterly reports sent via mail. This innovation came at the suggestion of Joann Rodgers, Director, Media Relations, Johns Hopkins Medical Institutions. Subsequently we moved to monthly reports delivered via email.

    We've now moved to a seamless email and web system. We are weaving the reports into the context of a monthly report that expands the information to include information we receive from you, from reporters, and from our research.

    We will shortly expand these reports in several new ways that expand the quantitative data on the effectiveness of your releases.

    ***

    Becky Soglin, Associate Editor II, University of Iowa Health Center, suggested that we add the embargo time to the embargo date in the various Newswise wires. Including the embargo time with the date in the wires further protects the material from an inadvertant early release, and we are happy to add add this new feature to the wires immediately.

    Note that we send the embargoed stories only to journalists who may access the full-text stories with a password. The wires to you, our clients, do not contain the embargoed stories, in order to honor the embargo restrictions and to safeguard the interests of our clients who provide the embargoed stories. However, as a courtesy, we send a copy with only that institution's embargoed story to the contributors.

    Success Stories

    University of Utah
    The story submitted to Newswise SciNews section Alligators on a Treadmill Hint How Dinosaurs Breathed was the second most accessed news release this month. Below is a list of media outlets subscribing to Newswise wires where the story showed up.

    • Discovery Channel Canada (10-minute interview with Prof. Farmer)
    • Canadian Broadcast Corp.'s "Quirks and Quarks" radio show (10-minute interview with Prof. Farmer)
    • ABCNews.com
    • BBC.com
    • United Press International (UPI)
    • Salt Lake Tribune
    • New Orleans Times-Picayune
    • Earth & Sky syndicated radio show (interview with Prof. Farmer taped for use sometime spring 2002)
    • Science and Technology News Network
    They also provided information to:
    • DR2 Danish Broadcast Corp., which wanted our video news release for possible use in a documentary on dinosaurs.
    • Dig magazine, which last week (of Jan. 14) indicated they planned a story in an upcoming issue. It's a magazine for elementary schoolers, published by the same folks who publish Archaeology.
    They also received telephone or emailed contact from the following, but have not yet seen stories:
    • ABC Good Morning America.
    • NBC Nightly News.
    • The Washington Post
    • Newsday.

    American Psychological Association (APA)
    The story submitted to Newswise LifeNews section Baboons Can Think Abstractly was in the top hits. Below is a list of media outlets with Newswise subscribing reporters where the story appeared.

    • The Washington Post
    • Associated Press
    • Dallas Morning News
    • Fort Star Telegram
    • Atlanta Constitution
    • Denver Rocky Mt. News
    • Houston Chronicle
    • Chicago Sun Times
    • Hartford Courant
    • Boston Globe
    • San Antonio Express News
    • Columbus Dispatch
    • Daily Telegraph (UK)
    • London Times (UK)
    • Vancouver Sun
    • The Guardian (UK)
    • Independent News (UK)
    • ABC News.com
    • CNN.com
    • The Telegraph (UK)

    View More Success Stories

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