| Issue No. 11 | Delivering Your News Wisely | October/November 2002 |
| Newswise Links |
| Subscribing Reporters | |
| SciWire | 2160 |
| MedWire | 2339 |
| BizWire | 920 |
| LifeWire | 1376 |
| DailyWire | 940 |
| Suggestion Box |
| If you have any comments or suggestions about how Newswise can better serve you, please contact us. |
| Your Individual Report |
| To view your individual hit counts for October (final) and November (preliminary), as well as overall site statistics, click below: October/November 2002. For your reference, we've archived your previous monthly reports here: |
| PIOnet |
| This month, Newswise reports on PIOnet. See the results below. |
| About this Report |
| In this report, we've included information on the PIOnet, feedback from journalists at the Seattle Post-Intelligencer, Ta Nea (Greece) and many other media outlets, and success stories from participating institutions. We encourage your feedback (see suggestion box). It helps us to evaluate Newswise and make changes to better suit your needs. We look forward to hearing from you. |
| Journalists Respond |
| Kristin Dizon, Seattle Post-Intelligencer Gordon Byrd, WHNZ Radio Jon Denton, Daily Oklahoman Stefanos Krikkis, Ta Nea (Greece) View Responses |
| Success Stories |
| Arizona State University, College of Liberal Arts and Sciences |
| Public Communications, Inc. (PCI) |
| View Success Stories |
| Submit a Success Story |
PIOnet Con't. |
PIOnet is an electronic conversation or internet forum via email with more than 400 of your peers -- public information officers (PIOs) -- at higher education and research institutions. Participants in PIOnet discuss professional issues related to knowledge-based media relations programs. Our conversations have covered a variety of topics. Some topics recently discussed on PIOnet include:
Branding--the use of the college seal
Web Management--whose responsibility is it?
Presidential Inauguration--planning, etc.
College Annual Reports
First Amendment Rights of Students
Tracking effectiveness
Is media relations a thing of the past?
News release style
Keeping updated media lists
Crisis Plans
Exclusives--should you give them?
Marketing
Copyright--can you put clippings on your website?
PIOnet is an effective way to put the experience of your peers to use and to brainstorm ideas with public information officers around the world. In many cases, consulting with your peers via PIOnet can save you from having to 'reinvent the wheel' on certain projects.
Dann Hayes of Grinnell College approached PIO net about his development of a statement to the press for the college to use if approached by media on its stand on freedom of expression. Several suggestions and much discussion ensued. By the end of the discussion, Dann, pleased with the results, wrote in to thank the contributors, "Wow, guys! These are great. Right now I am working on a combination of something...I'll post the final when I get it done...This has been a great help. If anyone questions the value of lists such as this one, this proves they can be very helpful."
PIOnet provides a forum to become acquainted with your peers and to develop a network of contacts. We also often have job openings posted to PIOnet. It is a great place to seek applicants if you are looking for an experienced public information officer.
Recently, Newswise surveyed members of PIOnet asking for suggestions about how we could improve the listserve and how it could be better marketed. We received some great feedback. Some suggestions included an online archive of PIOnet conversations, a "Question of the Month" feature, and conducting surveys on public relations practices to share with the group. These suggestions for improving PIOnet will be reviewed by the Newswise staff in the coming weeks.
Of the marketing tips we received, the most prevalent was "word of mouth." We would like to encourage you to pass the word on about PIOnet to your colleagues, especially at other institutions, and have them pass it on in return. The more widely spread and diverse PIOnet becomes the more useful it will be. Please feel free to copy and paste info from this document into an email message to your colleagues.
To register for the PIOnet listserve, please complete our subscription form. Or for further information about PIOnet, view the PIOnet homepage or contact us at 434-296-9417 or info@newswise.com. PIOnet is a FREE listserve sponsored by Newswise.
Your Individual ReportThis is the eleventh edition of a monthly report format in which you'll find:
|
|
(If your institution had contributed stories in November 2002 , data on those stories would appear here. You will find overall site statistics below.)
Table 1
============================================================
Newswise November 2002 PRELIMINARY Report
------------------------------------------------------------
HITS ON ALL INSTITUTIONS' NEWS RELEASES
By LIBRARY and TYPE OF STORY
(based on data gathered through 17-Dec-2002)
===========================================================
-----------------------------------------------------------
Number of Type Access Counts
NOVEMBER of ---------------------
News Releases Story TOTAL Avg Median
-----------------------------------------------------------
MEDNEWS LIBRARY
185 Research or Feature 39431 213 189
2 Policy 179 90 89
8 Announcement 537 67 60
SCINEWS LIBRARY
83 Research or Feature 20140 243 209
1 Policy 82 82 82
16 Announcement 787 49 46
LIFENEWS LIBRARY
125 Research or Feature 23696 190 131
1 Policy 24 24 24
11 Announcement 305 28 23
0 Higher Ed Event -- -- --
BIZNEWS LIBRARY
30 Research or Feature 3922 131 109
0 Policy -- -- --
5 Announcement 99 20 20
|
|
(If your institution had contributed stories in October 2002, data on those stories would appear here. You will find overall site statistics below.)
Table 1
============================================================
Newswise October 2002 FINAL Report
------------------------------------------------------------
HITS ON ALL INSTITUTIONS' NEWS RELEASES
By LIBRARY and TYPE OF STORY
(based on data gathered through 17-Dec-2002)
===========================================================
-----------------------------------------------------------
Number of Type Access Counts
OCTOBER of ---------------------
News Releases Story TOTAL Avg Median
-----------------------------------------------------------
MEDNEWS LIBRARY
249 Research or Feature 51008 205 186
2 Policy 101 50 51
27 Announcement 1041 39 32
SCINEWS LIBRARY
107 Research or Feature 36604 342 304
3 Policy 170 57 54
14 Announcement 1165 83 72
LIFENEWS LIBRARY
116 Research or Feature 25570 220 189
0 Policy -- -- --
9 Announcement 205 23 21
3 Higher Ed Event 136 45 60
BIZNEWS LIBRARY
33 Research or Feature 5316 161 157
0 Policy -- -- --
4 Announcement 104 26 23
|
Journalists Respond |
| "I have found Newswise useful. I've followed up...and I've forwarded several to my colleagues." --Kristin Dizon, Seattle Post-Intelligencer |
| "In addition to the releases, I find the meetings list to be helpful. Thanks!" --Gordon Byrd, WHNZ Radio |
| "Newswise has excellent topics." --Jon Denton, Daily Oklahoman |
| "Newswise is very helpful and very up-to-date. Especially because I can communicate via e-mail with any scientist or institute I want. That's a big deal for a reporter--tTo have instant access to the source of the information!" --Stefanos Krikkis, Ta Nea (Greece) |
Success Stories |
|
Public Communications, Inc. (PCI) The story "Piercing Your Ears? Stick to the Lobes" (EAR.PCI) appeared in: Knight Ridder Tribune Reuters Health United Press International USA Today Wall Street Journal Newsweek U.S. News & World Report Health Scout Chicago Tribune WMAQ-TV (NBC Chicago) WJW-TV (Fox Cleveland, OH) Arizona State University, College of Liberal Arts and Sciences The story "Study Shows Long-Term Results for Children of Divorce" (CHILDINT.ASL) was covered by: Arizona Republic East Valley Tribune New York Times USA Today Tucson Citizen Pensacola News Journal Asbury Park Press Democrat And Chronicle Denver Post Poughkeepsie Journal UPI News Journal Journal News InteliHealth Globe & Mail Daily Commercial Record Indianapolis Star WebMD
|