Newswise Best Practices Con't. |
This month we are discussing how embargoed news is best managed on Newswise.
We realize that embargoes are a sensitive issue and can stimulate anxiety.
We have had very few embargoes broken in our 11 years and those were
accidents that were handled with little or no damage.
With our new site, we have enhanced protection of your embargoed material.
Our new full-text and "printer-friendly" versions of each news release carry
the embargo date, so that any news releases printed from Newswise will
automatically have the embargo date printed at the top. In our browse menus,
the embargo is bright red to ensure that it is seen. And, as has always
been the case, only logged-in journalists with passwords and verified
credentials are allowed to view embargoed material.
We have recently begun receiving embargoed stories weekly from British
Medical Journal and Lancet. We have been approved to receive embargoed
material by hundreds of academic journals, including Science magazine.
Balancing the potential anxiety with embargoed stories, however, is their
positive impact with reporters. Embargoed stories tend to give the most
effective results. The embargo is perceived as a flag for a hard news
release.
In a study we did in January, we found that 97% of embargoed stories in a
one-month period generated news clips by Newswise-subscribing journalists.
You may review the full report here.
Twenty-six percent (935 of 3563) of stories contributed to Newswise during
the past year were embargoed. We encourage participating institutions to
submit embargoed news 7 to 10 days prior to the embargo. This will give the
journalists enough time to contact you, research and prepare their story
prior to the lifting of the embargo.
However, the embargo strategy should be used only for research results
published in an academic, peer-reviewed journal or presented at a national
meeting. Feature stories and announcements for which you desire no press
coverage prior to a specific date may be posted without an embargo, but with
a note at the top stating that journalists hold it for publication
until after a specific date. Only research stories may be put behind
password protection. Alternatively, you may post the story after the date.
Two institutions that we feel best handle embargoed news on Newswise are:
| Institution |
Embargoed Stories |
Average Embargo Length |
| Wake Forest University School of Medicine |
21 embargoed (75%) |
4.6 days |
| University of Michigan Health System |
28 embargoed (30%) |
4.4 days |
Of all institutions that submitted embargoed releases since January 2003,
Wake Forest University School of Medicine and University of Michigan Health
System had the longest average embargo length. WFU School of Medicine also
submitted an impressively high percentage of embargoed stories. We feel
that this approach maximizes the effectiveness Newswise can have for its
participating institutions.
If you have any questions about embargoes in general or about how embargoes
are handled on Newswise, please contact Roger Johnson.
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This is the nineteenth edition of the monthly report in which you'll find:
Earlier results
A preliminary report on access counts is now provided for files you've contributed during the most recent month, in addition to a final report on your prior month's activity. This allows you to track both preliminary and longer-range access counts for your stories.
Enhanced context
Your reports are now provided within the greater context of this monthly Newswise report, which offers perspectives on your data not previously available, such as studies of how the media access and use Newswise and your stories. We also hope to utilize this "interactive" newsletter as a way of eliciting your suggestions and to acknowledge those who have contributed suggestions.
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July 2003
Newswise Report (preliminary)
(If your institution had contributed stories in July 2003
, data on those stories would appear here. You will find overall site statistics below.)
Table 1
============================================================
Newswise July 2003 PRELIMINARY Report
------------------------------------------------------------
HITS ON ALL INSTITUTIONS' NEWS RELEASES
By LIBRARY and TYPE OF STORY
(based on data gathered through 19-Aug-2003)
============================================================
-----------------------------------------------------------
Number of Type Access Counts
JULY of ---------------------
News Releases Story TOTAL Avg Median
-----------------------------------------------------------
MEDNEWS LIBRARY
219 Research or Feature 28065 128 107
5 Policy 340 68 50
17 Announcement 529 31 20
SCINEWS LIBRARY
98 Research or Feature 10224 104 76
1 Policy 16 16 16
11 Announcement 434 39 21
LIFENEWS LIBRARY
88 Research or Feature 6411 73 59
0 Policy -- -- --
7 Announcement 192 27 17
3 Higher Ed Event 83 28 25
BIZNEWS LIBRARY
19 Research or Feature 1206 63 48
0 Policy -- -- --
3 Announcement 41 14 14
View this month's Top Hit Stories
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June 2002
Newswise Report (final)
(If your institution had contributed stories in June 2002
, data on those stories would appear here. You will find overall site statistics below.)
Table 1
============================================================
Newswise June 2003 FINAL Report
------------------------------------------------------------
HITS ON ALL INSTITUTIONS' NEWS RELEASES
By LIBRARY and TYPE OF STORY
(based on data gathered through 19-Aug-2003)
============================================================
-----------------------------------------------------------
Number of Type Access Counts
JUNE of ---------------------
News Releases Story TOTAL Avg Median
-----------------------------------------------------------
MEDNEWS LIBRARY
216 Research or Feature 38165 177 151
5 Policy 462 92 97
12 Announcement 912 76 61
SCINEWS LIBRARY
83 Research or Feature 14671 177 140
0 Policy -- -- --
12 Announcement 982 82 62
LIFENEWS LIBRARY
124 Research or Feature 13995 113 90
3 Policy 171 57 56
15 Announcement 651 43 38
7 Higher Ed Event 832 119 117
BIZNEWS LIBRARY
18 Research or Feature 2884 160 140
0 Policy -- -- --
2 Announcement 113 56 56
View this month's Top Hit Stories
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"Since I subscribed a few months ago, I have switched from working at a
monthly publication to a weekly website, and I am constantly foraging for
story ideas. Newswise is a very handy tool. "
--Nancy McGuire, Modern Drug Discovery |
"I really enjoy the articles and have used many of them.
It is a great service. Besides, I get breaking news, which is always a good thing."
--Terrie Canfield, Desert Valley Times |
"I've appreciated the MedWire emails--interesting and
relevant. You do a nice job!"
--Tracey Wagner, Clinical Laboratory News |
"I do enjoy Newswise. You are so efficient, and journalists on deadline certainly appreciate that."
--Byron McCauley, Cincinnati Enquirer |
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Wake Forest University School of Medicine
The release "Brain Imaging Confirms that People Feel Pain Differently" appeared in:
Science
Brunswick (GA) News
Dallas Morning News
(NC) News Reporter
Cleveland (TN) Daily Banner
Muskegon (MI) Chronicle
Sanford (NC) Herald
Montreal Gazette (Canada)
Standard (ID) Journal
Charlotte (NC) Post
Morning Herald (Hagerstown, MD)
Kitchener Record (Canada)
Associated Press
Prince George Citizen (Canada)
Journal Review (Crawfordsville, IN)
Leader-Telegram (Eau Claire, WI)
Hickory (NC) Daily Record
Jackson (MI) Citizen Patriot
London Free Press (Canada)
Mineral Wells (TX) Index
Daily Times (Ottawa, IL)
Union Democrat (Sonora, CA)
American News (Aberdeen, SD)
Times Union (Albany, NY)
Post-Crescent (Appleton, WI)
Courier-Tribune (Asheboro, NC)
Sun (Baltimore, MD)
Bulletin (Bend, OR)
Billings Gazette (Billings, MT)
Press & Sun-Bulletin (Binghamton, NY)
Birmingham News (Birmingham, AL)
Bismarck Tribune (Bismarck, ND)
Idaho Statesman (Boise, ID)
Bradford Era (Bradford, PA)
Cadillac News (Cadillac, MI)
Cape Coral Daily Breeze (Cape Coral, FL)
Southeast Missourian (Cape Girardeau, MO)
Daily Mail (Catskill, NY)
Charlotte Observer (Charlotte, NC)
Charlotte Sun (Charlotte Harbor, FL)
Chattanooga Times Free Press (Chattanooga, TN)
Constitution-Tribune (Chillicothe, MO)
Eagle Times (Claremont, NH)
Exponent Telegram (Clarksburg, WV)
State(Columbia, SC)
Columbus Ledger-Enquirer (Columbus, GA)
Commercial Dispatch (Columbus, MS)
Dothan Eagle (Dothan, AL)
Herald-Sun (Durham, NC)
Home News Tribune (East Brunswick, NJ)
Express-Times (Easton, PA)
Daily Advance (Elizabeth City, NC)
News-Enterprise (Elizabethtown, KY)
Inter-Mountain (Elkins, WV)
Star-Gazette (Elmira, NY)
Erie Times-News (Erie, PA)
Herald News (Fall River, MA)
Morning News (Florence, SC)
Fort Collins Coloradoan (Fort Collins, CO)
Messenger (Fort Dodge, IA)
News-Press (Fort Myers, FL)
Fort Worth Star-Telegram (Fort Worth, TX)
Post-Tribune (Gary, IN)
Post-Star (Glens Falls, NY)
Greeley Tribune (Greeley, CO)
Tribune Review (Greensburg, PA)
Greenville News (Greenville, SC)
Greenwood Commonwealth (Greenwood, MS)
Index-Journal (Greenwood, SC)
Havre Daily News (Havre, MT)
Standard-Speaker (Hazleton, PA)
Times-News (Hendersonville, NC)
Island Packet (Hilton Head Island, SC)
Holland Sentinel (Holland, MI)
Register-Star (Hudson, NY)
Clarion-Ledger (Jackson, MS)
Daily Journal (Kankakee, IL)
Kenosha News (Kenosha, WI)
Killeen Daily Herald (Killeen, TX)
Daily Freeman (Kingston, NY)
Leader Times (Kittanning, PA)
Lancaster New Era (Lancaster, PA)
Prince George'S Journal (Lanham, MD)
Lawrence Journal-World (Lawrence, KS)
Leavenworth Times (Leavenworth, KS)
News-Topic (Lenoir, NC)
Lima News (Lima, OH)
Lodi News-Sentinel (Lodi, CA)
Newsday Nassau Edition (Long Island, NY)
Morning Journal (Lorain, OH)
Lyons Daily News (Lyons, KS)
Free Press (Mankato, MN)
Marietta Daily Journal (Marietta, GA)
Mc Dowell News (Marion, NC)
Mining Journal (Marquette, MI)
Marshfield News-Herald (Marshfield, WI)
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Mattoon Journal-Gazette (Mattoon, IL)
News-Capital & Democrat (Mc Alester, OK)
Meadville Tribune (Meadville, PA)
Commercial Appeal (Memphis, TN)
Record-Journal (Meriden, CT)
East Valley Tribune (Mesa, AZ)
Miami Herald (Miami, FL)
Milford Daily News (Milford, MA)
Milwaukee Journal Sentinel (Milwaukee, WI)
Daily Republic (Mitchell, SD)
Mobile Register (Mobile, AL)
Dispatch (Moline, IL)
Ventura County Star Moorpark (Moorpark, CA)
Napa Valley Register (Napa, CA)
Tennessean (Nashville, TN)
Natchez Democrat (Natchez, MS)
Day (New London, CT)
Associated Press (New York, NY)
North Port Sun (North Port, FL)
Daily Oklahoman (Oklahoma City, OK)
Omaha World-Herald (Omaha, NE)
Oxford Eagle (Oxford, MS)
Ventura County Star Oxnard (Oxnard, CA)
Daily Herald (Provo, UT)
Journal Times (Racine, WI)
News & Observer (Raleigh, NC)
Ridgway Record (Ridgway, PA)
Herald (Rock Hill, SC)
Rockford Register Star (Rockford, IL)
Montgomery Journal (Rockville, MD)
Daily Sentinel (Rome, NY)
Courier (Russellville, AR)
Statesman Journal (Salem, OR)
Daily Times (Salisbury, MD)
Salt Lake Tribune (Salt Lake City, UT)
San Antonio Express-News (San Antonio, TX)
Daily Gazette (Schenectady, NY)
Scottsdale Tribune (Scottsdale, AZ)
Tribune (Scranton, PA)
Seattle Post-Intelligencer (Seattle, WA)
Seattle Times (Seattle, WA)
Sheboygan Press (Sheboygan, WI)
Star (Shelby, NC)
Ventura County Star Simi Valley (Simi Valley, CA)
Herald-Journal (Spartanburg, SC)
News-Leader (Springfield, MO)
Standard (St. Catharines,On, CN)
St. Joseph News-Press (St. Joseph, MO)
Staten Island Advance (Staten Island, NY)
Stuart News (Stuart, FL)
Daily Home (Talladega, AL)
Ventura County Star Thousand Oaks (Thousand Oaks, CA)
Times-News (Twin Falls, ID)
Ventura County Star Camarillo (Ventura, CA)
Ventura County Star Ventura Edit. (Ventura, CA)
Press Journal (Vero Beach, FL)
Vicksburg Post (Vicksburg, MS)
Daily Journal (Vineland, NJ)
Waco Tribune-Herald (WACO, TX)
Washington Times (Washington, DC)
Wausau Daily Herald (Wausau, WI)
Valley News (West Lebanon, NH)
Palm Beach Post (West Palm Beach, FL)
Journal News Central Edition (White Plains, NY)
Journal News North Edition (White Plains, NY)
Journal News Putnam (White Plains, NY)
Journal News South Edition (White Plains, NY)
News-Herald (Willoughby, OH)
Star-News (Wilmington, NC)
Winnipeg Free Press (Winnipeg, MB, CN)
Telegram & Gazette (Worcester, MA)
Yankton Daily Press & Dakotan (Yankton, SD)
Sun (Yuma, AZ)
United Press International
KRIS-TV NBC Ch 6 (Corpus Christi, TX)
WWLP-TV NBC (Springfield/Holyoke, MA)
WGCL-TV CBS (Atlanta, GA)
WMBC-TV (New York, NY)
WTLV-TV NBC (Jacksonville/Brunswick, FL)
WFLA-TV NBC (Tampa/St. Petersburg, FL)
KHNL-TV NBC (Honolulu, HI)
WCSH-TV NBC (Portland/Auburn, ME)
WEAR-TV ABC (Mobile/Pensacola, AL)
KFOR-TV NBC (Oklahoma City, OK)
WTLV-TV NBC (Jacksonville/Brunswick, FL)
WBIR-TV NBC (Knoxville, TN)
WVTM-TV NBC (Birmingham/Anniston, AL)
WBBM-AM CBS (Chicago, IL)
WWJ-AM CBS (Detroit, MI)
CBS Radio Network National
KRLD-AM CBS (Dallas/Fort Worth, TX)
KTAL-TV NBC (Shreveport, LA)
WWBT-TV NBC (Richmond/Petersburg, VA)
WEYI-TV NBC (Flint/Saginaw/Bay City, MI)
KOAA-TV NBC (Colorado Springs/Pueblo, CO) |
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